[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

July 2016

Mid-Year Australian Facebook Performance Report 2016

Online Circle Digital has just released its Mid-Year Australian Facebook Performance Report for 2016. Through the analysis of 30 different industries and over 2600 Australian brand accounts, the report ranks the largest and most engaged Facebook accounts in Australia, using data from January 1 to June 30 this year. Which brands performed best? The report reveals …

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Pinterest marketing matures with keyword search

As Pinterest matures into monetisation, we're about to see an expansion of its advertising offering to include keyword search. Pin the wheel on the bargain The platform is  preparing to offer keyword-based buying search to marketers, according to Pinterest’s head of global sales Jon Kaplan.   This feature will work in a similar way to …

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Instagram clamps down on crassness

It’s been awhile since Instagram was the Enfant Terrible of social, a mantle perhaps now claimed by Snapchat. Reflecting its newfound maturity: Instagram is cracking down on offensive language. Speak up Instagram’s newish Business Pages now feature a Comment Moderation option. The feature lets you to block comments containing words or phrases considered offensive from …

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Messenger tests Self-Destruct option

They say imitation is the sincerest form of flattery.  With that in mind, Messenger is now testing a self-destructing private conversation feature, a la Snapchat. Temporary times The new feature, appropriately called Secret Conversations, will reportedly encrypt messages end-to-end. The announcement was made on Facebook by Messenger's David Marcus, who stressed the app is already secure …

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Snapchat becomes more lasting with Memories

As Snapchat continues to grow in numbers, it's spitting out updates quicker than a Kardashian with a selfie stick. The latest: a new featured called Memories intended to make snaps more lasting. Remember this? Memories lets you save snaps or stories indefinitely. Snapchat describes it as a collection of "personal moments". And it's a snap to …

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Buffer now lets you schedule Instagram posts

It's been a long time coming, but now there's a way to schedule Instagram posts, thanks to the helpful folks at Buffer. 'Gram time The social management app has added 'Gram scheduling to its dashboard, similar to Bufffer's existing Facebook, Twitter, and LinkedIn functions. After being scheduled, you'll get a notification advising your post is …

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