The clever clogs at Facebook IQ, Facebook's research division, have released a new study showing how brands can attract the lucrative (and growing) army of omni-channel shoppers. M-Commerce Facebook IQ commissioned GfK to conduct a study of more than 2400 "omni-channel shoppers" – users who research and purchase online using a variety of channels. The …
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LinkedIn Salary has recently launched, and it's here to let you know if you're paid being enough. Money matters The tools is ostensibly designed for understanding trends in salaries across different fields, but everyone will be using it at least once to see how much they should be getting paid. Industries can be broken down by …
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Marketers are now able to gather analytics data for Snapchat, thanks to a Danish startup. World-first SaaS analytics for Snapchat The Copenhagen-based group called Snaplytics, says its new analytics service for Snapchat’s videos and photos is “the only software-as-a-service analytics (exclusively) for Snapchat.” The startup uses a proprietary system that avoids Snapchat APIs to monitor …
Pinterest has released a bunch of new adverting Pins. Here's what you need to know. Pinning pays There are three new Promoted Pins: one-tap, video, and app. Tapping a one-tap Pin takes users from their feed directly to your website, so they can learn more about products. Pinterest says so far twice as many Pinners …
Instagram is close to launching a new feature that allows users to make purchases from within the app. Shopaholics Shoppable product tags allow brands to tag up to five items in their Instagram posts. Clicking on the tag will direct users to a unique product page with detailed information about the item – and a …
In news that will surprise few, Facebook has reported that it's gotten bigger, and much richer. Cash cow Facebook's Q3 Earnings Report shows the company raked in US$7.01 billion in revenue. This blew away analyst expectations of US$6.92 billion, who predicted Facebook was reaching saturation points with ads. It appears this is not so. Join …
Messenger and PayPal have joined forces to expand mobile payment options for…just about everyone. Pay the piper Users will now be able to link their Messenger and PayPal accounts, while PayPal customers will receive notifications and receipts in Messenger. The update comes as Facebook aggressively pushes Messenger as a payments platform. The app recently launched …
Never one to be left behind, Instagram is reportedly testing a live streaming feature. Keeping up with the Joneses Certain Android users have spotted a large red button at the bottom of the screen reading "Go Insta!". This leads to the beta Live streaming feature, which embeds the stream via Instagram Stories. Feather in the …
Mobile gamers around the world are more likely to find and download games from social networks than anywhere else, according to a study commissioned by Facebook IQ. Global games Market research company TNS surveyed adults from the US, UK, Brazil, France, Germany, India, Indonesia, Russia, South Korea, Spain, Thailand and Turkey to discover how they …
The balancing act continues for Pinterest as the company missed its hopeful projections but is still growing at a healthy rate. Small gains Pinterest announced in October that it had reached 150 million monthly active users, a sizeable increase from 100 million at last count in September 2015. ? However, the American company had previously …