[SMK] AI & Digital Marketing Capability Transformation
The next step in Facebook's video revolution is filters. They'll be live – and smart. Make art Already growing, the world's biggest social network expects video to make up 70% of all internet traffic in the coming years. WIth that the company used a Wall Street Journal event to show off what chief product […]
Paint a picture with Facebook Read More »
Twitter has announced that the mobile app Vine is officially slated for discontinuation. Legacy lives on While being definite about its intention to discontinue the mobile app, Twitter has also committed to maintaining the website that hosts the millions of mini-videos that have been uploaded via the service. Twitter says they ‘think it’s important to
What comes after Vine? Read More »
Facebook Live just got a bit less live, but far more practical for marketers. Plan ahead Live streams can now be scheduled in advance. Verified Pages can schedule the streams, beginning with videos published via the Facebook Live API. You can do this using the Publishing Tools feature. No time like the present Prior to
Facebook Live streams can now be scheduled Read More »
Google's nascent messaging app Allo has released a bunch of new features aimed at attracting millennials. Share to care The Allo faithful now get a split-screen mode, and handy app shortcuts. While Allo iOS users can now draw on images before sharing them, a feature already available on Android. Young things Google is pushing Allo
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Video is making its way into Spotify – but not in the way you might have thought. Visual aid The music service has introduced 30-second video ads that offer users 30 minutes of uninterrupted listening. 'Branded moments' are vertical videos and play when users click into playlists related to chill time, workout, party, dinner,
Video ads come to Spotify Read More »
LinkedIn continues to spread its wings with the launch of ProFinder, a service designed to connect small businesses with top freelancers. Join the dots It works like this. You begin by listing the services you're after. For example, website design or financial services. ProFinder will then send you five offers from professionals, picked from their
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When it comes to mobile search, speed is a big deal. According to Google, 40% percent of people will give up on a web page if it takes longer than three seconds to load. Google’s AMP project is designed to address that problem. Greased lightning Over the past few months, you may have noticed that
Martech Mashup: AMP your website for mobile Read More »
Heek is a new service that aims to design and build you a website using nothing more complicated than a conversation. Rise of the chatbots Chatbots are all the rage. Using text chat (often via Facebook Messenger) chatbots allow you to do everything from check the weather to book a flight. And they’re increasingly becoming
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Don't go hungry and don't get bored – your Facebook friends will soon find the perfect restaurant or the most exciting event for you. What's new Facebook's new recommendations feature allows users to write a status requesting suggestions for anything from food and clothing shops to hairdressers. Friends' recommendations will then appear on a
Facebook says Recommend the best Read More »
TV is the simple name of a new Apple app coming to iOS. Integration and intermediation seem to be the objective. Virtual Video Hub for Apple The front page of Apple’s TV app will have fresh releases from shows that the user already watches, whether it be through iTunes or an integrated service such as
Apple TV Goes Mobile Read More »