[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

August 2017

Snapchat brings backdrops, audio filters, and links into the mix

Snapchat continues to innovate over the competition with the addition of stylised filters, backdrops, and finally, links. Adding links to the social media chain Snapchat has long had a “no links” policy regarding its platform but finds itself changing direction in order to stay competitive and add more share-friendly content to conversations. The new “Paperclip” […]

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LinkedIn video posts give audience insights

Native video is coming to LinkedIn timelines. Importantly, content uploaders will be given detailed insights about their audience. Big event Regular LinkedIn users will soon be able to post video that will auto-play in their feed, according to Tim Peterson over at Marketing Land. They’re currently testing it in the US, with wider rollout expected

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