Facebook has published their findings from their 2018 Inclusive Internet Index, complied by the Economist Intelligence Unit. Internet as resource At present, the internet may be the single most useful tool we have as a society, but 3.8 billion of the global population don’t have access and Facebook is trying to bring internet to the …
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Android’s VP of Engineering has offered developers a preview of what the next generation of Android will bring. At a glance, the improvements to display and camera management could have a real impact on socials and integrations. Better display options Full screen content is getting easier to manage, with cut-out support and options that will …
Feature after feature, Instagram continues to add to its photo-friendly arsenal. Now four more are reportedly in the works: a new portrait mode, cinemagraphs, convo organising, and data download. The wonderous new perks AI enhanced photos, minimalistic video, keeping track of past conversations, and better monitoring your own data are all part and parcel in …
Facebook is setting its sights on the digital job market by rolling out job posts in over 40 countries and offering users a professional way to connect. Jobs on the feed A new Jobs tab will be appearing on business Pages, Facebook Marketplace, and News Feed. Businesses would also be able to promote jobs with …
YouTube is launching a new Studio Dashboard and adding three data measures for creators to analyse. First impressions Whenever a viewer sees a video thumbnail within YouTube, it will be registered as an ‘impression’. Thumbnail impressions will be reported from home pages, subscription feeds, search results, and the “up next” section. Most marketers will recognise …
Facebook is adding new labels to their metrics tool and an education program in order to provide businesses a more concrete understanding of their latest marketing feedback. Clearing the fog The social media platform is adding clearer labels within Ads Manager to differentiate between estimated metrics and those in development, providing clearly calculated stats. Sampling …
The Brussels Court of First Instance has issued a warning to Facebook, demanding the platform cease all tracking of Belgian citizens and delete their data, or face a €100 million fine. Europe against metadata The decision follows the German court’s declaration that Facebook data collection policies are deemed illegal for the purposes of advertising, spurring …
Facebook Messenger is introducing a new feature that lets you add new participants to chats already in session. Let me just conference you in At present, if you are already chatting with someone via audio or video chat in Messenger, users must hang up and reconnect if they want to increase the amount of members …
Instagram’s latest push to incorporate ad-space in the news feed and Stories has been a global success, especially for engagement in the Asia Pacific. Brands getting notice Companies like Zexy, Tokopedia, Samsung Australia, and Netmarble Games are some of the first to see significant ad growth thanks to the new regional engagement. Zexy has used …
Last year, Google announced a partnership with Salesforce to integrate their Sales Cloud with Google’s marketing and advertising data. Now that plan is coming into action. Battle of the numbers The first of several integrations between the two companies is a sales pipeline, which can import directly from Sales Cloud to Analytics 360 and offer …