[SMK] AI & Digital Marketing Capability Transformation
Snapchat has partnered with popular GIF platform Giphy to enable users to peruse their archive and add animated stickers to snap, all in-app. Swift and nifty Giphy Snapchat’s new partnership follows a similar feature already available through Messenger, capitalising on the popularity of adding flare to text with Giphy. To access the new function, all
Snapchat sets sights on GIF Stickers Read More »
Google has taken an detailed look at the obstacles facing small business, and discussed their findings regarding several small business models. Small business grows big online Google analysis examined women-owned small businesses and rural-based small businesses while contrasting their adoption of online tools, which remains one of the most significant barriers. Women-owned business saw a
Google looks at opportunities for SMEs Read More »
Facebook is stepping up its business analytics to offer better marketing solutions, based on what matters most to different businesses. How is your Page doing? In a bid to help industry clients better understand the impact of their own Page, Facebook is improving how they measure the organic and paid reach of Pages with their
Facebook Page Insights improve Business Metrics Read More »
In the back-and-forth battle for relevance, Instagram is giving Snapchat-like control to users in choosing a time limit before content vanishes. Now you see it, now you don’t Users will notice that Instagram Direct messaging is allowing users to either have content remain permanently, or disappear after a single viewing – all part of the
Instagram takes a page from Snapchat’s Playbook Read More »
Facebook has made it possible for users to create and share 3D objects that others can interact with, using virtual and augmented reality. Sculpt, share, and enjoy As are apart of the platform’s latest innovation to spur creative content and more intimate interaction between users, virtual objects can be shared on feeds thanks to
Facebook introduces 3D posts Read More »
Code analysis of the Google Photos app has found, hidden in the code, an as-yet dormant potential for a more social photos experience. What’s in a like? The ability to ‘like’ photos and videos has long been an intrinsic part of social networks. Now, a post at 9to5Google has revealed a plan to let people
Google Photos to go social Read More »
YouTube has beaten out Facebook to win the US competition for adult user numbers. YouTube The Pew Research Centre has released figures from their most recent study of social media usage in the US. It shows that more American adults use YouTube than any other social media platform. Overall, 73% of US adults use YouTube.
YouTube pips Facebook for Adult Numbers Read More »
As of now, Australian webmasters can search and secure domain names via Google. Google Domains unveiled If you’re Australian and you’ve got a Google account, you’ve now got easy access to Google Domains. The service is still in Beta, but has launched to folk in Australia and 14 other countries. Actually, the Americans have been
Martech Mashup: Google Domains is go in Oz Read More »
YouTube has launched ‘chat replay’ and location tagging, adding a sense of ‘as-if-you-were-there’ to archived copies of earlier live streams. Where the heckles? YouTube creators can now tag live streams with location tags that will be searchable and browsable. It’s self-explanatory and unsurprising. Also, viewer live chat connected to the video will be saved for
Locales & Chat Replay on YouTube Read More »
The Online Circle Digital has released their full year in Review – 2017 Facebook Performance Report, ranking the top performing Facebook business Pages. Method Comparing the data of more than 2600 Australian brands from January 1 to December 31, 2017, Online Circle Digital’s data and insights team determined the most popular topics and most popular
The most popular brands on Facebook of 2017 revealed Read More »