[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

March 2018

Google looks at opportunities for SMEs

Google has taken an detailed look at the obstacles facing small business, and discussed their findings regarding several small business models. Small business grows big online Google analysis examined women-owned small businesses and rural-based small businesses while contrasting their adoption of online tools, which remains one of the most significant barriers. Women-owned business saw a …

Google looks at opportunities for SMEs Read More »

Instagram takes a page from Snapchat’s Playbook

In the back-and-forth battle for relevance, Instagram is giving Snapchat-like control to users in choosing a time limit before content vanishes. Now you see it, now you don’t Users will notice that Instagram Direct messaging is allowing users to either have content remain permanently, or disappear after a single viewing – all part of the …

Instagram takes a page from Snapchat’s Playbook Read More »

YouTube pips Facebook for Adult Numbers

YouTube has beaten out Facebook to win the US competition for adult user numbers. YouTube The Pew Research Centre has released figures from their most recent study of social media usage in the US. It shows that more American adults use YouTube than any other social media platform. Overall, 73% of US adults use YouTube. …

YouTube pips Facebook for Adult Numbers Read More »

Locales & Chat Replay on YouTube

YouTube has launched ‘chat replay’ and location tagging, adding a sense of ‘as-if-you-were-there’ to archived copies of earlier live streams. Where the heckles? YouTube creators can now tag live streams with location tags that will be searchable and browsable. It’s self-explanatory and unsurprising. Also, viewer live chat connected to the video will be saved for …

Locales & Chat Replay on YouTube Read More »

The most popular brands on Facebook of 2017 revealed

The Online Circle Digital has released their full year in Review – 2017 Facebook Performance Report, ranking the top performing Facebook business Pages. Method Comparing the data of more than 2600 Australian brands from January 1 to December 31, 2017, Online Circle Digital’s data and insights team determined the most popular topics and most popular …

The most popular brands on Facebook of 2017 revealed Read More »