As Facebook changes reduce platform engagement by more than 50 million hours a day, experts note that Snapchat is reaping the shortfall. Battle of the youths Facebook can no longer rely on Instagram to maintain younger audiences, according to eMarketer, as 1.9 million users 25 and under migrate to Snapchat. Market analyst Debra Aho Williamson …
Facebook is currently testing a new ‘downvote’ option for comments made within posted content. Thumbs down Mark Zuckerberg announced the platform is performing a trial run of a new way to flag or hide potentially inappropriate content through ‘downvoting.’ Facebook wants to make clear that this is not a reintroduction of the long forgotten ‘dislike’ …
Facebook is taking steps to make coordination easier for businesses and organisations to provide aid during desperate times. Helping through efficiency The titular social media network has added new capabilities within their Crisis response section by allowing organisers and businesses to provide critical info by posting in Community Help. The new rollout will be coming …
Facebook Messenger released a whimsical feature a few weeks ago that sends an automatic notification of romantic themes for new relationship statuses. Feels and emojis Just got into a new relationship? Well, prepare yourself when you make it “Facebook official,” because the new notification includes: An AR overlay of cascading hearts Custom emojis to promote …
Google’s new mobile magazine format, AMP Stories, is available to the world, but rather than stealing Snapchat Discover’s limelight, they may bolster traffic for each other. Many creeks feed a river Google’s recent launch of AMP Stories was initially considered an attack on Snapchat’s feature, but the two seem to serendipitously be strengthening a burgeoning …
Google’s early moves into RCS (Rich Communications Services) centre on the Android Messages app, and look to be distinctly marketer friendly. RCS gives… Google has been public about their RCS exploits for over a year already, having marked it out as an ‘upgrade for the default messaging experience for Android’. . Gizmodo called RCS ‘the …
Snapchat has long been mum on sharing stats regarding creator content, but will soon offer view counts and demographics within the profile settings. Measurements in creativity The platform will finally give creators insight into weekly, monthly, year-to-date views, audience demographics, audience interests, and unique story views, all as a part of the new analytics. Users …
An update to the Facebook status box lets users share personal lists. An itinerary of You Favourite restaurants, To Do’s, travel destinations – whatever you like, users can now post emoji-laden personal manifestos, complete with stylised backgrounds, thanks to List. The new feature builds on the platforms launch of coloured backgrounds over a year ago, …
As of February 2018, the Google Pay app is set to continue its mission to simplify payments, both online and in shops. Yet another payment method Google Pay lets consumers register cards, so their device can be used as a secure tap-and-go payment option in shops, or to easily transact online. But payment methods abound. …
Snapchat is bringing its popular Snap Map format to the web for anyone to view, effectively extending the reach of advertisers. X marks the ad(venture) The addition of a web-based map allows non-mobile users to view public stories via desktop by clicking on bubbles populating different locations to access publicly posted stories. Advertisers have begun …