Google has recently announced they are streamlining the reach of AdWords to be more reflective of the product habits of consumers. Efficient advertisements Consumers have taken to researching just about any product before buying, from video searches to googling specific info, so the company is partnering the power of Google and YouTube AdWords. Brands can …
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YouTube has officially brought its Dark Theme to the mobile platform, and Apple users will be happy to know they are first in line. Power saver Since the introduction of a darker theme to the YouTube web platform, users have been anxiously awaiting to bring the new tint to their mobile device. Since March, Apple …
Facebook has unveiled a new tool allowing travel brands to shape holiday makers’ travel plans before they’ve even chosen a destination. An edge for travel advertisers In an effort to appeal to perspective travelers, Facebook introduced a new ad product enabling brands to target users before they have even chosen a destination with Trip Consideration. …
Twitter is determined to remove the ambiguity associated with its Like button, so users have a more definitive way of saving an article without sounding like they support it. I like it, I don’t “like” like it Found an odd Tweet that piqued your interest? Maybe a controversial piece of writing that you’d like to …
Facebook’s latest update for Android is giving users the capability to find and pay for public Wi-Fi hotspots with greater ease. Where there’s a will, there’s a Wi-Fi Facebook has launched a new Android app as part of its Express Wi-Fi initiative, allowing users to search and log on public Wi-Fi networks for a fixed …
It was meant to be a light-hearted advertisement to support a new product campaign. Instead, the Ad Standards Community Panel found a Carlton & United Breweries advertisement breached the AANA Code of Ethics. Background CUB ran a promotion to support the launch of its Rusty Yak Gingery Ale. Consumers who found a bottle of the …
YouTube has launched an incredible video production deal for businesses across the USA. It’s branded Director onsite. If an advertiser spends at least $350 on YouTube advertising, the service will plan, shoot and upload a 30 second promo spot for them. Free. Steps to a $350 YouTube promo After clicking ‘Book Shoot’ at director.youtube.com/onsite/#, a business …
A strategic partnership between Dropbox and Salesforce is set to streamline, integrate and reimagine what it means for teams and the allies to collaborate. Unlocking ways Dropbox says the new partnership will ‘unlock new ways for teams to collaborate across sales, service, marketing, commerce, and more.’ We can expect that this will be fulfilled via …
In honour of the recent International Women’s Day, Facebook reached beyond its usual marketing to bring practical tools to professional women the world over. Getting to business Facebook’s latest Community Finder tool is tailored for their #SheMeansBusiness program and strives to connect female entrepreneurs and women-owned business throughout 23 countries. Launched in 2016 in partnership …
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Two clicks and you're livestreaming, with YouTube’s new Go Live feature. Where to click Using YouTube via Chrome on desktop, the ‘create video or post’ button—a camera icon with a plus symbol on it, right of the search bar—opens a menu that lets you either ‘upload a video’, or ‘Go Live’. Obviously, the latter is …