Google is bringing a few new tools to Performance Max campaigns, including AI-powered asset generation and image editing powered by its Gemini model, which Google claims will help advertisers create more effective campaigns. Performance Max and how it works Performance Max campaigns allow advertisers to show their ads across the whole of Google’s ad inventory […]
Google Adds New Gen AI To Performance Max Campaigns Read More »
Meta is testing a feature that will let users crosspost from Facebook to Threads, using the same functionality that was designed for Facebook to Instagram crossposting. A limited test has been initiated across iOS, reported Tech Crunch, which will allow users to share text and link posts from Facebook to Threads. However, the test doesn’t include
Meta Trials Facebook To Threads Crossposting Read More »
Google receives a lot of contributions across Maps and Search – about 20 million per day – and making sure that information is accurate and relevant to users is an important part of its activity. Those contributions could include updates to a small business’s opening hours, reviews and photos. In short, they are the type
Google Removed 170 million Dodgy Google Reviews in 2023 Read More »
Google’s new trend change detection is a feature that helps businesses identify significant changes in their data, which can be helpful for spotting potential problems or opportunities, and making informed decisions about how to proceed. Understanding behaviour can also help businesses to predict future behaviour, allowing them to take advantage of it better. Similar to
Google Introduces New “Trend Detection” Insights For GA4 Read More »
Meta has advised users not to boost posts using their mobile app after changes to Apple’s T&Cs will add a whopping extra charge to advertising costs. That’s right – Apple will soon begin to charge iOS users a 30% service fee on boosted posts when they’re purchased in app. Despite Meta’s opposition to the charge,
Meta Advises Advertisers Not To Boost Posts On Mobile Read More »
TikTok and Adobe Express are partnering up to help creators develop ideas from start to finish faster and more effectively than ever before. Video creators can now find TikTok Creative Assistant available as an add-on within Adobe Express and can use it to brainstorm, ideate and create content within Adobe Express. The partnership will help
TikTok and Adobe Launch Partnership Read More »
Pinterest has announced a new ad partnership with Google as it looks to increase and diversify its advertising revenue. The partnership will let brands running Google Ads campaigns to broaden reach and engage with high-value consumers without doing too much extra leg work in the process. It will also let marketers tap into Pinterest’s engaged
Pinterest Inks Major Google Ads Deal Read More »
Meta has announced changes to Facebook, Instagram and Threads that will limit political discourse as the Meta top dogs attempt to curb the toxicity that comes with heated politics chat by no longer recommending posts of a political nature to users. Instagram “We’re extending our existing approach to how we treat political content – we
Instagram and Threads Pull The Plug On Political Content Read More »
LinkedIn is improving its B2B ad attribution thanks to a nifty little tool called Website Actions, which uses the Insights Tag to set new conversations, measure impact and help with retargeting efforts. Better B2B attribution LinkedIn wants to make it easier for marketers to gain proper insights from their adverts without using complicated tracking codes
LinkedIn Launches ‘Website Actions’ Tracking To Boost Ads Reporting Read More »
Meta has improved its video ad attribution thanks to a new performance measurement called engaged view, which takes into account actions that take place up to 24 hours following a completed session. Advertisers can now measure for conversions that happen within one day of a video ad play, as long as 97% of a 10
Meta Introduces New Engaged View Attribution for Video Ads Read More »