Meta has announced that Facebook Reels will be expanded to 90 seconds. Meta’s latest video update gives users an extra 30 seconds to play with on top of the previous 60-second limit and brings Facebook in line with Instagram, which has allowed 90-second Reels for a few months now. The move allows for easier cross-posting …
Rival IQ has published its latest social media report that looks at the average performance brands are seeing across the main social media platforms. You can imagine the results have resulted in some relieved sighs across the land as social media managers realise they’re in the same position as everyone else – or a few …
[NEW STUDY] TikTok Tops Facebook & Instagram on Brand Engagement Read More »
Meta has started rolling out its paid verification for Australian and New Zealand Facebook and Instagram users. What is Meta Verified? Meta Verified is a paid-for service that provides your account with access to support, proactive account protection, and increased visibility and reach. It is available for direct purchase from $11.99 (USD) per month on …
Social media managers who use Creator Studio to manage content marketing on Facebook (and beyond) may be in for a pleasant surprise as Meta begins migrating its creator tools to Meta Business Suite as it begins shutting down Creator Studio. Renowned for being buggy, glitchy, and crashy (probably not a word, but don’t care) – …
Meta has announced a new Instagram audience targeting feature that many social media marketers will love. You can now run ads across Facebook and Instagram targeting your account’s followers specifically. Announced towards the end of 2022, the updated Meta ad targeting is still in testing and may not be available to all accounts. Previously, you’ve …
Instagram Audience Targeting Finally Comes To Meta Ads Read More »
Apple’s ATT data privacy update had some pretty serious implications for Meta’s ad revenue. Estimates put the total loss at a whopping $10 billion of revenue, so it’s no surprise that the geeks have been working harder than ever on new ad products and new ways to keep advertisers interested. New ad features The latest …
Meta Announces New AI, Messaging & Video Offerings Read More »
For businesses hungry to drive inbound sales calls, Meta has introduced some timely new ad launches within its Call Ads offering ahead of the holiday season. Meta has announced a new callback feature for Messenger, offering businesses a new method for generating inbound sales leads. Meta for Business “Running a business means juggling a lot, …
Meta Upgrades Call Ads For Sales & Lead Gen Campaigns Read More »
In yet another indication that short-form video is the tail that wags the dog of big social media platforms, Facebook has announced another shift away from news content. And, by doing so, it will put more resources towards video in an attempt to secure the future of Meta. Instant Articles backed So, what is the …
Meta has introduced a new way for brands and retailers to partner up to sell products on Facebook and Instagram. What are Facebook Collaborative Ads local delivery? Collaborative Ads local delivery will let brands promote products across Meta’s suite of apps while sales are handled by a partner in your consumer’s area. Meta says the …
Meta introduces Collaborative Ads for local delivery on Facebook & Instagram Read More »
Social media managers rejoice! Meta has shared an overview of how you can maximise reach on Facebook and boost organic exposure via News Feed distribution. In the first of a three-part series, Meta says it will help users “better understand the fundamentals of getting your content seen on Facebook”, which sounds pretty good to us. …
Meta Outlines How To Maximise Facebook Organic Reach Read More »