To run successful brand and direct response campaigns, marketers need to get the right message to their audience more often. Understanding what is Reach and Frequency buying Facebook currently offers a few different payment options for ad targeting and measurement: dynamic auction bidding, fixed-price bidding, and reach and frequency buying. Reach and Frequency (R&F) is […]

Instant Articles launched on Facebook one year ago. To celebrate the first birthday, Facebook now lets you share multiple Instant Articles in a single post. Instant Karma? Publishers can now select the articles they'd like to share, and include a cover image or video before posting their Instant Articles. Users on iOS and Android can

While Twitter has a long relationship with network TV and many users actively tweet during broadcasts, Facebook looks to be closing the gap and cozying up to the small screen. At least according to some new research from Facebook. Square eyes Facebook commissioned Nielsen to sniff out how TV and digital media compliment one another

A defamatory Facebook post has cost a man his livelihood – and very nearly his life. What happened? Ken Rothe and his wife operated two motels and a rental apartment in Nambucca, NSW. In March 2014, David Scott wrote a Facebook post alleging Mr Rothe’s motels were used as relocation homes for paedophiles and ex-prisoners.

Facebook is preparing to squeeze more advertising dollars out of its booming video offering: mid-roll ads. Intermission Facebook is giving select publishers the ability to insert ads after users have viewed the clip for at least 20 seconds. Eligible videos must be at least 90 seconds in length. The revenue from these ads is set

While the News Feed has long been pay-to-play, there are still certain practices to ensure your content, and advertising dollars, are put to best use. To help you along, Facebook has released a guide to driving referrals without resorting to click-bait. Stay true Make sure your headlines inform, rather than sell. So avoid overly hyped

The start of the new year is a great time to sweep out the cobwebs from your digital cupboards. So why not add increasing data security to that resolution list? Facebook thinks it’s a good idea, and has released a blog post outlining the best ways to keep your stuff safe. Armour your Account The

Facebook at Work will launch its own collaboration app platform, in a direct move into Slack's backyard. Talk the talk Launched in October, Facebook at Work is the social network's enterprise product for brands. The planned app will be baked into Facebook for Work's eco-system, allowing support all the usual suspects including CRM, email, and

Facebook has released a report outlining how brands can better stay on message. Text time Facebook IQ surveyed 12,500 users across 14 markets to understand how people are using messaging. The survey found users are increasingly willing, and expecting, to communicate with brands via message. 63% of respondents admitted their messaging with businesses has increased

Facebook has recently launched Creative Hub, a new space where marketers can get inspiration, and information, from top mobile campaigns. On-the-grow Creative Hub features an Inspiration Gallery, which showcases content agencies have created on Facebook and Instagram. Content includes 360 video, carousel, canvas, and video.  You can also access insights around the featured campaigns' creative