Facebook search has just got a lot more powerful – and visual. A recent update lets you search for images using keywords. Imagine that Now if you want to search for pictures of kittens, you just type kittens in the search bar. You can also get more creative – for example searching for a specific […]

Facebook has announced a range of new metrics designed for marketers to gain deeper insights around cross-channel campaigns and user behaviour. Measuring stick The new tools will live at the Measurement FYI page (previously known as FYI). Here you’ll find all manner of marketing goodies including metrics, partnerships, research, and products. Facebook says the data

Facebook has recently tweaked the News Feed, giving more weight to videos watched in their entirety Happy Ending? Facebook calls the new ranking "percentage completion", and as the name implies this metric looks at how long a video post is watched on average. As longer videos require more investment from viewers, Facebook figures that videos with

Last year Instagram launched its Snapchat-eqsue Stories, and whilst not exactly original, the feature's been a runaway success. Now Facebook is hoping to reproduce that easy win by launching its own version of Stories. Storybook ending Facebook Stories is now available on iOS and Android in Ireland, with a greater roll out expected in the

Hold on to your hats. Facebook is now testing Messenger ads for select users in Australia and Thailand. Get the message? Messenger ads appear as cards – images accompanied with text and a hyperlink. The link in the ads can be configured for multiple actions, similar to the way Facebook Pages for businesses operate.  For

It's the type of thing marketers dream about: Facebook opening the doors on its massive treasure troves of data. Well now it's happened in the real world, sort of. Topic Data Facebook has just launched Topic Data, designed to give marketers a peek behind the curtain. "Topic data shows marketers what audiences are saying on Facebook

It's no secret that mobile has been kind of a big deal for a long time. In fact, last year saw mobile conversions overtake desktop for the holiday season. Now Facebook has released a report exploring how brands can get more traction on-the-go. Keep on moving Mobile's portion of online transactions has grown 55% year-on-year.

We look which times will get you most bang for your buck on Facebook.