Google has unveiled new generative AI capabilities in Search, which it calls Search Generative Experience (SGE). According to head honchos at the company, SGE will allow users to get the information they need faster and easier. Elizabeth Reid, Vice President & GM, Search, via Google “Let’s take a question like “what’s better for a family […]
How does Google plan to Supercharge Search with generative AI Read More »
Google is set to introduce a new feature on Gmail that will display a blue checkmark beside the names of certain senders to confirm their identity. The checkmarks will be automatically applied to businesses that have implemented Gmail’s existing Brand Indicators for Message Identification (BIMI) functionality. Launched in 2021, the BIMI feature mandates senders to
Google Announces Verified Gmail “Blue Ticks” For Email Marketers Read More »
Google’s new Ads Transparency Center has been launched to provide users with clearer information about the ads they see across Google products such as Search, YouTube and Display. It also gives people the chance to dig a little deeper before making a purchase decision. Alejandro Borgia, Director, Product Management, Ads Safety “Imagine you see an
Google Mimics Meta Ads Library With New Ad Transparency Centre Read More »
There’s no denying that automated content producers like ChatGPT have caused some concern among content writers and marketers. Not least regarding its suitability for website copywriting and search engine optimisation (SEO) purposes. And now Google has said that using AI for the copy on your site won’t necessarily mean a downgrade in your SEO ratings,
Google Greenlights AI-Generated Content For Search Read More »
Google has told some businesses that it wants them to make the switch to Google Analytics 4 (GA4) as soon as possible… or it will do it for them. If you’re still using Universal Analytics (UA), this is important information. UA will stop processing data on July 1, and to make sure that you don’t
Google Wants Businesses Moving to GA4 From March Read More »
For advertisers heading into the pointy end of the year, the latest data on online ad costs is enough to make the most seasoned advertiser’s eyes water. A report from LocaliQ has shown that the cost per lead has gone up for 91% of industries advertising on Google. If you’re in the arts and entertainment
[New Study] Google Cost Per Lead Up 19% Across Industries Read More »
Google has announced several new Google Analytics 4 (GA4) updates designed to make it easier to transition to the new platform and deliver better results through machine learning solutions. A smoother transition The transition to GA4 has the potential to be very stressful for some marketers and brands, especially those without big staff numbers, to
Google Unveils Several New Google Analytics 4 (GA4) Updates Read More »
Google will make it easier for marketers to spot new opportunities, give consumers better adverts and help them engage with your business. To do that, Google is streamlining ad creation and reporting by rolling out workflows and reports that “bring assets together”. There will also be a name change to reflect that relationship better –
Google Streamlines Ad Creation & Reporting Read More »
Microsoft has just announced an industry first, releasing an integrated marketing campaign solution which runs across a range of competitor channels. Microsoft, yes, you read that correctly. Microsoft Ads (for Bing – yes, Microsoft still has a search engine) has announced the all-new and improved Smart Campaigns, which includes something that could give them the
Microsoft launches integrated Facebook, Instagram & Google campaign offering Read More »
Google has expanded its ad offering again. But rather than adding another virtual string to your bow, one of the internet’s original giants will let you target your audience where they live and breathe. Introducing… out-of-home advertising That’s because digital out-of-home ads have been made available to all Display & Video 360 users. Marketers can
Google Adds Outdoor Ads To Ads Offering Read More »