While the US and northern hemisphere tend to get the lion's share of social stats and studies, the Australian and New Zealand markets are different beasts with different needs. That's why the Australian and New Zealand Social Media Report on SlideShare makes for refreshing reading. Kiwi collective The report finds that marketers on both sides …
LinkedIn is dipping its toe in the lucrative freelancer market with a new service called ProFinder. Pro tips ProFinder is a pilot program aimed at professionals working in the spiritual home of freelancers: the San Francisco Bay Area. It works like this: employers post job details on ProFinder, which is separate from LinkedIn’s existing “Job …
LinkedIn might not be the best place to catch the latest kitten meme, but it's where you're most likely to pick up expert advice from industry leaders. With this in mind we've put together a list of three LinkedIn Influencers you should be following. 1. Greg McKeown Do you have trouble prioritising your to-do list? …
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LinkedIn has just released the modestly titled Big Rock Power Chords, a content strategy guide aimed at helping marketers master killer content. Rock 'n' roll LinkedIn announced the news in a blog post. "We’ve compiled a quick set of checklists being used by leading content marketers around the globe (including LinkedIn Marketing Solutions) to create content …
While Facebook and Twitter continue to duke it out, LinkedIn continues to quietly go about its business of being the place where professionals come to connect. So as we approach the three-quarter mark of the year, here's how things stand at the most sensible of social networks. Big base LinkedIn now has 350 million users, …
Facebook is reportedly toying with the idea of LinkedIn-style profile tags. Tag team According to The Verge, the new feature allows users to tag their own Facebook profile, while tags can also be added by friends. However these must be approved before going public. "Created by a small team as part of a Facebook hackathon, …
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LinkedIn may never be the most fashionable platform, but it remains the place where professionals come to network. With over 4 million Australians now on LinkedIn, it's also an increasingly viable outlet for your marketing efforts. Here are three ways to get more out of the social network for professionals. 1. Ask LinkedIn Marketing Solutions …
While Facebook and Twitter posted patchy earnings for the first quarter of 2015, LinkedIn has come out all guns blazing. A lot to Link LinkedIn has netted sales of US$638 million for Q1 2015, marking a year-on-year rise of 35%. The platform's non-GAAP earnings per share is US$0.57. Market leader The figures beat analyst expectations, continuing …
LinkedIn has just rolled out a long awaited (some might say long overdue) update: post analytics. Metrics master LinkedIn announced the news in a blog post. “Analytics for publishing on LinkedIn provides insights into who’s reading and engaging with your posts. “With this knowledge, you’ll be able to evaluate whether you’re reaching the right audience, …
LinkedIn is the place for professionals to connect, chat and occasionally schmooze online. However with over 300 million users, are you reaching out to the right people? To help you on the way we've profiled three LinkedIn Groups every digital marketer should consider joining. 1. Digital Marketing With over 670,000 members, Digital Marketing is now …
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