Facebook has released the Business Influencers Guide, a weighty tome highlighting best practice for brands on the social network. Learning mode The guide uses examples from around the globe, and features sections covering getting started, building audiences, using Instagram, Facebook Live, and 360 degree videos. There's also an extensive segment on how to use Facebook […]
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LinkedIn Salary has recently launched, and it's here to let you know if you're paid being enough. Money matters The tools is ostensibly designed for understanding trends in salaries across different fields, but everyone will be using it at least once to see how much they should be getting paid. Industries can be broken down by
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LinkedIn continues to spread its wings with the launch of ProFinder, a service designed to connect small businesses with top freelancers. Join the dots It works like this. You begin by listing the services you're after. For example, website design or financial services. ProFinder will then send you five offers from professionals, picked from their
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Is there a perfect time to post? Yes, according to new research from Track Maven. Ready, set, go Track Maven analysed 17.5 million social posts by over 17,000 brands to come up with its secret sauce. And the results vary greatly. It turns out the best time to post on Facebook is 8pm on Thursday,
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LinkedIn has released a new feature, Open Candidates, that lets users signal they're looking for a new position while not alerting their current employer. Subterfuge To get started, you first enable Open Candidates under the Preferences tab on the LinkedIn Jobs home page. Then share what type of positions and industries you're interested in. By signing up,
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LinkedIn has debuted a sleek new look for desktop, plus new learning portal for its 450 million users. Looking good The new layout is more streamlined, and designed to align with LinkedIn's recently updated mobile app. Profile pictures are centred, while the Message button more prominent. Notifications get their own tab, and search for keywords
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LinkedIn has just announced Native Conversion Tracking, a new way to measure the effectiveness of ads on the platform. Tape measure Conversion Tracking is baked into LinkedIn Campaign Manager, and designed to help you track the metrics that matter most. These include the number of leads, sign-ups, downloads, and purchases you're acquiring from LinkedIn Sponsored
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LinkedIn has just released Content Search, a new way to discover the wisdom of others on its mobile app. Truth seekers LinkedIn mobile users are now able to search for a variety of topics and articles that have been either published on LinkedIn by third-parties, or shared by other users. For example, if you're interested
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Google has just updated its Search app on Android, making discovering content buried in apps easier to access. Searchable The new search mode, called In Apps, can be used to dig up all sorts of useful data. The search is performed entirely on your phone, rather than sent to remote servers. This means search is
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LinkedIn has just launched Top Attractors, a list that ranks the most sought-after companies for professionals around the globe. Numero Uno Based on the actions and preferences of LinkedIn's 433 million global users, it's probably no surprise that tech companies top the list. Coming in at number one is Google – no word on whether
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