[SMK] AI & Digital Marketing Capability Transformation
Traditionally the sensible social network, LinkedIn has a surprisingly animated year. After being snapped up by Microsoft, LinkedIn responded by releasing a cavalcade of updates aimed at boosting engagement and luring advertisers. Early signs looks like its working. Will 2017 be the year LinkedIn finally starts getting engagement traction? On the job Back in June. […]
Year in Review: LinkedIn 2016 Read More »
Four in five Americans who use the internet are on Facebook, according to a new study by the Pew Research Center. Take ownership Pew surveyed 1520 American adults and found that 79% of online respondents use Facebook. The figure is streets ahead of Instagram (32%), Pinterest (31%), LinkedIn (29%) and Twitter (24%). More women use
US users can’t get enough of Facebook Read More »
LinkedIn has launched Audience Insights, a new tool designed to help you learn more about the professionals who follow you. Know your neighbours LinkedIn mobile users can view information about who has read their posts – including data around their current position, company, location, and how they discovered your content. The real-time info can be
LinkedIn rolls out Audience Insights Read More »
First there was mobile, then there was video. Now Facebook is making a move into LinkedIn's backyard with a new job search feature. Linking Up As reported in Reuters, Facebook is testing a feature that allows Page Admins to create job postings, and take applications for candidates. A Facebook spokesperson told Reuters the move was
Facebook turns its sights on LinkedIn Read More »
LinkedIn Sponsored InMail has just been updated, and can now be accessed by all LinkedIn users. Mailbox The feature, previously only available to premium or paying users, lets you send messages to anyone on LinkedIn. The program has been in beta since August with 100 marketers, and is designed to help you target new clients and
Martech Mashup: LinkedIn Sponsored InMail Read More »
Facebook has released the Business Influencers Guide, a weighty tome highlighting best practice for brands on the social network. Learning mode The guide uses examples from around the globe, and features sections covering getting started, building audiences, using Instagram, Facebook Live, and 360 degree videos. There's also an extensive segment on how to use Facebook
Facebook releases Business Influencers Guide Read More »
LinkedIn Salary has recently launched, and it's here to let you know if you're paid being enough. Money matters The tools is ostensibly designed for understanding trends in salaries across different fields, but everyone will be using it at least once to see how much they should be getting paid. Industries can be broken down by
LinkedIn Salary launches. Are you being paid enough? Read More »
LinkedIn continues to spread its wings with the launch of ProFinder, a service designed to connect small businesses with top freelancers. Join the dots It works like this. You begin by listing the services you're after. For example, website design or financial services. ProFinder will then send you five offers from professionals, picked from their
Find freelancers with LinkedIn ProFinder Read More »
Is there a perfect time to post? Yes, according to new research from Track Maven. Ready, set, go Track Maven analysed 17.5 million social posts by over 17,000 brands to come up with its secret sauce. And the results vary greatly. It turns out the best time to post on Facebook is 8pm on Thursday,
Stat Attack: the best time to post on Social Read More »
LinkedIn has released a new feature, Open Candidates, that lets users signal they're looking for a new position while not alerting their current employer. Subterfuge To get started, you first enable Open Candidates under the Preferences tab on the LinkedIn Jobs home page. Then share what type of positions and industries you're interested in. By signing up,
LinkedIn launches Open Preferences to sniff out new opportunities Read More »