Following the milestone of Facebook Stories reaching 150 million daily viewers, the feature is about to do the same as Instagram and Snapchat and focus on Stories adverts. Daily active users With the continued increase in story driven social engagement and sharing, Facebook Stories plans to commence ad testing in the US, Mexico, and Brazil. […]
Facebook Stories prepares for the Ads Read More »
Capitalising on the popularity of posts and Stories, Instagram is bring a new form of cross-posting to how you publish Stories…in posts. Post while you Story Users will find they can embed previous posts from their Instagram feed directly into Stories as a part of the latest update. What’s interesting? The idea wasn’t lifted from
Embed Stories in posts with new Instagram feature Read More »
Instagram could be preparing to add music to your Stories, according to code discovered in the most recent Android build. Listen while you look In the not too distant future, users will not only be able to stylise Stories with gifs and filters but will be able to add “music stickers” to their snaps. The
Music coming to Instagram, Maybe Read More »
Facebook is introducing cartoonish avatars that users can create and customise, a popular feature across many platforms. Cartoon You The new feature was recently spotted within the code of Facebook’s latest Android app, allowing users to send avatar-inspired stickers via comments and messages. The avatar system has yet to begin testingm but Facebook invested heavily
Bitmoji-style comes to Facebook Read More »
Snapchat has launched Story Ads, a new format allowing easy to access brand tiles in the Discover feed. Visibly snappy Snapchatters can view collections to upwards of three to 20 Snaps within a given product category, from movies and fashion to product lines. Fifty Shades Freed recently saw success in reaching audiences through viewable snaps
Brands take to Story Ads on Snapchat Discover Read More »
Snapchat’s latest numbers are the least favourable they’ve ever been with a 15% fall in shares within the first quarter of 2018. Frowny Ghost Snapchat's shareholders are not excited by the slowed 2.3% growth, compared to the 5.05% of Q4. The platform only reached 187 million daily users, according to the latest posted quarterly earnings.
Sad Q1 for Snapchat Read More »
Instagram has quietly launched a native payment feature for in app purchases. Nice one. Debit or Credit Instagram Payments allows users to register a debit or credit card to their profile along with a corresponding security pin and purchase without ever leaving Instagram. Instagram is already rolling out a precursory feature allowing for ticket and
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YouTube TV plans to expand its digital offerings by turning to digital media publishers like Cheddar, Tastemade, and The Young Turks Network. Money on the line YouTube is differentiating itself from its TV based competition by developing content specifically for online streaming with a financial news channel and a general news channel from Cheddar. More
YouTube TV launches Digital-Only Channels Read More »
Snapchat is launching its own Shoppable AR, to make selling through lenses even easier for advertisers to capitalise. $elfies Launching Sponsored Lenses back in 2015, Snapchat is now offering a way to tie a Lens to a button, which users can then tap to visit a website or make a purchase. Other opportunities include
Snapchat Advertisers to Sell through Lenses Read More »
Snapchat’s recent redesign was perhaps the most controversial, and unpopular, move in its relatively short life. After digging the heels in early, it looks like Snapchat is bowing to public pressure, in part at least. First off the line Select users are now able to view Stories in chronological order, the way they appeared
Snapchat pivots back to chronological – for some Read More »