[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Snapchat

Skype redesign slaps Snapchat & Instagram

Skype has followed Instagram by following Snapchat. Vibrant colours, stickers, animations and emojis: it’s the opposite of growing up. SnapSkype Skype’s total redesign hones its focus on texting with a slick interface, and an ability to react to individual messages with emojis. Then, there’s ‘Highlights’—Skype’s answer to Stories. Take a pic or video, decorate it […]

Skype redesign slaps Snapchat & Instagram Read More »

Millennials rally around Snapchat despite Instagram’s advances

It seems tales of Instagram’s victory over Snapchat have been greatly exaggerated. And that millennials aren’t quite as fickle as pop-culture would have us believe. To whit: a new study shows millennials are sticking by Snapchat, despite Instagram’s best efforts. Snap to it Instagram Stories, a clone of Snapchat Stories, has torn a big chunk

Millennials rally around Snapchat despite Instagram’s advances Read More »

Stat Attack: Snapchat still beats Instagram with teens

While Instagram Stories might have leapfrogged Snapchat in popularity, a new report shows Snapchat's top of the pops with the kids. Teen dream The biannual Taking Stock with Teens survey by Piper Jaffray asked 5500 teens their opinions about digital trends. It revealed 39% of teens use Snapchat daily, compared to 23% for Instagram. Some

Stat Attack: Snapchat still beats Instagram with teens Read More »

Snapchat opens up Location Data for Marketers

Snapchat has unveiled Snap to Store, new ad unit covering online to offline conversions. As part of the release Snapchat has opened up its vaults, giving marketers a glimpse into the location-based activities of Snapchatters around the globe. Here's what we know. Food first It turns out Snapchatters love a good feed, and sharing the

Snapchat opens up Location Data for Marketers Read More »

Instagram Stories > Snapchat Stories

Acting more hare than tortoise, Instagram Stories has leapfrogged the platform that inspired its inception: Snapchat Stories. Suck it up Instagram Stories now has 200 million daily users, giving it a healthy lead over Snapchat Stories' 161 million daily users. The rise of Instagram Stories has been startling. After launching in August last year, the

Instagram Stories > Snapchat Stories Read More »