Snapchat is one of the most engaging and fastest-growing digital platforms, with more than 100 million global daily active users and 10 billion videos watched daily. The fast-evolving platform has recently launched one of its biggest features in Australia: On-Demand geofilters. Filter fast On-Demand geofilters allow anyone, including businesses, to create and publish customised …
Snapchat launches On-Demand Geofilters in Australia Read More »
It's going to take a long time for the gloss to wear off at Snapchat, with two more years of huge growth predicted. eMarketer's recent report about the messaging app predicts that many more US smartphone users will sign up in the coming years, regardless of age. On for young and old eMarketer estimates that …
Snapchat might be know for its ephemeral messaging feature, but video is becoming kind of a big deal on the app. Visionary? Snapchat video started to get big around May 2015, when daily views were a respectably 4 billion. Now Snapchatter are sharing and viewing a massive 10 billion videos per day. Streaming superstar That …
They say imitation is the sincerest form of flattery. They also say Facebook's appetite to be all things to everyone is insatiable. Now it looks like Facebook is working on its own Snapchat-style app. Oh, Snap According to a report in The Wall Street Journal, Facebook is currently developing an app intended to help users …
Friends, concerts, festivals, airlines. You might not have trouble picking the odd man out, but Australian Snapchat users can now get an insight into Qantas life alongside their social snaps as the company joins the platform. Flying to your phone The first of the country's airlines to sign up, Qantas is taking an organic approach …
Fame can be fleeting. And fickle. While Facebook remains the biggest kid on the social block, a new report shows Snapchat is the platform of choice with America's youth. Snappy time The annual Infinite Dial report from Edison Research and Triton Digital shows that Snapchat is the most popular platform with US users aged 12 – …
Report: Kids now prefer Snapchat to Facebook and Instagram Read More »
Success can be fleeting – just ask Snapchat. For a couple of hours in late March, the popular social app was the No. 1 free iPhone app in the USA, overtaking rival Facebook's app, and its Messenger and Instagram products. It's a long way to the top While Snapchat has reached No.1 in other countries …
Snapchat's march (or more accurately, sprint), towards monetisation has ramped up a notch with the release of On-Demand Geofilters. Filtering the message Geofilters allow users to add graphical overlays, such as artwork and logos, to snaps. For example, a picture taken in Times Square might feature a Geofilter of the Statue of Liberty. Now On-Demand …
Everyone’s favourite enfant terrible network Snapchat might be posed to grow up, or at least grow a lot richer, in 2016. Once known as the realm of self-destructing selfies and sometimes saucy content, Snapchat is amping up its bells and whistles for brands this year. Read on to find out what’s in store for the …
While Facebook and Twitter might get all the headlines, it's worth remembering there's are plenty of social networks with seriously impressive numbers. Today's case in point: Snapchat. Triple treat Snapchat has confirmed its users now watch six billion videos every day. This figure is more startling considering that in July Snapchat had 2 billion daily …