[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

March 2016

Foursquare now shows which ads push people into stores

Foursquare has just launched a new product that tells brands which ads have successfully lured customers into their bricks-and-motar store. Walk ins The tech comes courtesy of a new product called Attribution, which Foursquare unveiled in a blog post.  Using the recent Super Bowl as a test bed, Attribution discovered plenty of interesting trends. For

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Video blogging – does a commercial relationship need to be disclosed?

Video blogging (vlogging) – does a commercial relationship need to be disclosed? Yes!  A commercial relationship between a vlogger and a business selling a product should be disclosed, to avoid misleading consumers. In Australia the ACCC has made this clear, but what isn’t so clear is how to disclose it. Fortunately, we can look to

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OKDOTHIS gives you inspiration for your digital snaps

Are you managing an active Instagram account and looking for some fresh ideas beyond selfies and puppies? OKDOTHIS for might have the answer, using data to provide image-fuelled inspiration. Muse this OKDOTHIS is an app and self-proclaimed "community" of social snappers. Unlike regular apps that allow you to take photos, whack on a filer and

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