Recognising a renewed social concern with information security, Google has taken the opportunity to promote G Suite’s easy integration with email encryption and digital security services. Demand driven Financial, medical and legal information is heavily regulated. Companies dealing with such communications are obliged to stay ahead of the game. Media coverage of recent leaks of …
Mark Zuckerberg recently announced the popular social media network has achieved its milestone of 2 billion average monthly users. We’re all “friends” on Facebook Back in September of 2012, Facebook sat at a comfortable 1 billion, a staggering achievement for any social media platform of the time. Zuckerberg, along with product director Mike Nowak and …
ShareIQ, a German start-up, is promising better tracking of brands' images as they spread across social media and the web. If what it says is true, brands could get real value out of the service. Brand new tracking ShareIQ is designed to answer questions like: ‘I see that a consumer has posted my content on …
Digital pundit Tom Ward has looked into his crystal ball and observed four fundamental trends set to transform the future of influencer marketing. What’s on the table? Longer relationships, micro-influencer import, authentic connections and respect for influencers. Long-termers Ward reckons influencers are going to start signing longer-term deals with brands. This will transition them from …
YouTube CEO Susan Wojcicki has said the YouTube app is set to update to be more adaptive to users’ screens and alignments. Dynamic resizing The app will now support mobile-friendly shapes and aspect ratios. No longer will mobile viewers be expected to conform to desktop standards. As Wojcicki explains, ‘if you’re watching a vertical, square or …
A new version AdWords Editor is promising easier campaign management and a slew of new features to support it. Among its new features you’ll find support for ‘maximum conversions’ bidding. For conversion strategies ‘Maximum conversions’ bidding is available at the campaign level for Search Network campaigns. Applying AI know-how, the new automated option allows marketers …
Instagram is enabling businesses to share previously live videos as replays, via the Instagram Stories function. We’re live, or we were, but you can watch anyways User audiences can now check out previous videos brought to business Instagram feeds, making it easier to catch up on content. Business accounts have the option to “Share” previously …
Google has launched an innovative job search function in its regular search results, intended to streamline job hunting. AI providing jobs rather than taking them Google’s new AI-powered search engine will efficiently comb through top online job boards, such as DirectEmployers, Facebook, LinkedIn, Monster, WayUp, and many more. The goal is to provide job seekers …
Google moves into Recruitment, with help from AI Read More »
Now open: YouTube Studio beta YouTube Studio is a forthcoming reinvention of YouTube Creator Studio. It’s going to have a more compact name and a more expansive feature set. Early birds are already eating the worm. New look, new code While the new studio dashboard is said to be significantly refined and redesigned, the aesthetics …
You can now pick and choose who sees your Instagram posts, with deft use of the new Favourites functionality. For select flavours Favourites will let Instagrammers choose between posting as per usual and posting to Favourites. If the latter is selected, the post will only be visible to followers that the user has added to …