Reels now account for more than 50% of the time people spend on Facebook and Instagram, while the short-form videos are being re-shared at a rate of 2 billion per day – a number that has doubled over the past six months. Reels consumption doubling In fact, Reels have become so important that marketers are […]
Meta Expands Instagram Reels Ads & Tests Music Optimisation Read More »
For marketers looking for new ways to connect with their audience on LinkedIn, there is some good news on the way! LinkedIn is making its Thought Leader Ads and Conversation Ads more widely available from July. Both ads should help brands to help make more human connections with an audience; Conversion Ads prompt users to
LinkedIn Expands Thought Leadership; Conversation Ads Read More »
Marketers are being forced to find different ways to advertise due to privacy regulations phasing out data tracking elements such as cookies. Cookies are (or were) great because they allowed marketers to retarget audiences, but that’s all changing – as a new report from Accenture has highlighted. The report is put together using research on
[NEW REPORT] Accenture Explores Impact Of Privacy Changes On Marketing Read More »
Meta has released its ‘Performance 5’ framework to help advertisers get the most out of their campaigns. Alvin Bowles, Vice President Americas, Facebook “The Performance 5 framework is based on five actionable best practices that increase your performance when using our ads products.” The framework will help advertisers take advantage of new ad formats and
Meta Reveals New “Performance Five” Optimisation Best Practices Read More »
Meta is building, testing and introducing a range of AI tools to help marketers run more effective ads. The AI Sandbox The newly-announced AI Sandbox project, which is currently in testing with a select group of advertisers, includes a few different ways that advertisers can use AI. Meta wants to use the sandbox to learn
Meta Announces New Generative AI For Ads Read More »
The global economic downturn is going to affect businesses of all shapes and sizes, but Meta is hoping that its changes to Shops ads and Meta Advantage will help some improve ad performance and earn new sales. To do that, it’s making Shops ads available to thousands of new businesses. The change will make it
Meta Doubles-Down On New Shops Ads Read More »
AI is everywhere right now, and it’s no surprise to hear about Google making a big play in the market. From its AI-supported ad tools to YouTube, Google is pushing artificial intelligence across the whole library of Google platforms. AI has now made it to YouTube, and at Google Marketing Live 2023, marketers were given
YouTube Gets Turbocharged With New Google AI Solutions Read More »
Google’s scheme for generative AI in ads Google has announced that it will integrate Search and Shopping ads into its Search Generative Experience (SGE). The “natural-language conversational experience” is designed to help with ad campaign creation and will make it easier for marketers to create Search ads. However, only time will tell if the AI
Google announces new era of AI-powered ads Read More »
Meta is building, testing and introducing a range of AI tools to help marketers run more effective ads. The AI Sandbox The newly-announced AI Sandbox project, which is currently in testing with a select group of advertisers, includes a few different ways that advertisers can use AI. Meta wants to use the sandbox to learn
Meta Announces New Generative AI For Ads Read More »
Meta is testing promotional ads; a format designed to make it easier for brands to run promotions on Facebook. According to a study in the UK by YouGov, 85% of shoppers seek out promotions or offers before making a purchase. That means there are a lot of folks out there who could be tempted to
Meta Tests New Promotional Offers In Ads & Expands Lead Gen Campaigns Read More »