Facebook has tweaked its algorithm to favour Reactions over Likes. Are you prepared? Smiley Face All five Reactions (Love, Haha, Sad, Wow, and Angry) are weighted equally, and will result in your post getting more News Feed traction. Getting multiple Reactions will give an even bigger visibility boost. “Over the past year we’ve found that if people […]

Facebook is testing that long awaited tool of expression: the Dislike Button. Thumbs down Facebook is trialling a 'thumbs down' icon in Messenger, that can be activated during chats. During a conversation, simply tap the emoji button and an inverted yellow thumb can be employed to display your disdain. Chatterbox At the moment the feature

Facebook looks to enter the travel market with the launch of City Guides. Have Facebook, Will Travel At this point, we shouldn’t be surprised. Facebook has demonstrated a consistent desire to make itself integral to virtually all aspects of daily life. Their latest addition takes them into one of the few territories they’d yet to

A new report shows that while personal updates continue to decline, engagement is still increasing across Facebook. Thumbs up The study from Mavrck, which analysed 25 million Facebook posts, reveals there was close to a 30% decrease in posts per user last year. Conversely, engagement per post increased by 26% over the same period. In

In a meeting of worlds (and mediums), Facebook has released its first streaming app for Apple TV. Watch this space The Facebook video app is now available for the fourth generation Apple TV and Samsung Smart TVs. The app recommends content based on the Pages you like, and videos shared by your friends. But the

Like a mad professor, Facebook has just combined two of its favourite things: 360 video and live streaming. Virtually Live Facebookers can now live stream using a 360 degree camera. Facebook has imaginatively called the new feature Live 360. To go live, begin by setting your post privacy then write a description. Then you’re good to start

Facebook has just given marketers a new tool to further tweak their advertising spend on the social network: Split Testing. 50/50 Facebook’s Split Testing lets mark marketers to try different elements of campaigns across devices and browsers. You can also run tests on pretty much every campaign objective including conversion, lead generation, and mobile app installs. Facebook

Facebook has updated its Video Monetisation Policy. Here's what you need to know. Money talks First off, eligible publishers can now cash in on in-stream video ads from their own websites and apps, via Facebook's Audience Network. Secondly, Facebook is expanding beta testing of Ad Breaks in Facebook Live, to cover an increased number of

While your social feeds might be cluttered with stylish food pics, fast food is no lightweight when it comes to satisfying customers' appetite for digestion. A new study from Facebook shows how fast food and mobile are a match made in deep-fried digital heaven. Burger with the lot Facebook IQ divided fast food aficionados into two categories:

At the recent Facebook F8 conference, Mark Zuckerberg unveiled Facebook's 10 year plan which clearly laid out how Facebook's own properties and acquisitions are going to be steered in the coming months and years. Instead of competing with each other as they are today, Facebooks' Family of Apps will each be fulfilling their own unique