During the recent Google Performance Summit, Google announced several changes to Adwords. There was a big emphasis on mobile, and below are the top updates marketers need to know. New Local Search Ads for Google Maps After identifying the increased use of Google Maps for location-related searches, especially on mobile, Google has introduced the next […]

Google Analytics has just released a slew of updates giving marketing deeper insights into their data. Number game The Google Analytics mobile app now features automated insights. These appear in the Assistant screen, and display information that would have previously taken hours to crunch and access.  For example, retailers can see which items are most

Google has renamed Google Apps for Work as snazzier G Suite. And along with the new name comes a few upgrades too. Level Up G Suite encompasses Google's premium apps including Gmail, Docs, Drive, Calendar, and Hangouts. Google says G Suite offers advanced cloud infrastructure, designed so its many arms work cohesively.  Smarty pants Google

Adblock Plus's recently announced ad exchange product will not go ahead with the support of Google and fellow advertising supplier AppNexus. Unsatisfied When Adblock Plus announced its Acceptable Ads platform, which allows safe ads through ad blocking setups, the company said Google and AppNexus would cooperate in selling ad space. Google quickly shut those plans

File sharing service Box is teaming up with Google to make working in the cloud more streamlined. Out of the box  At the recently BoxWorks conference in San Francisco, the company announced is will become a third-party storehouse  for Google Docs, Google Sheets, and Google Slides. Content stored in Box can also be searched using

MailChimp has teamed up with with Google Primer to keep marketers across the latest trends while on-the-go. Mail it in Google Primer is an app designed to help educate marketers in easy to digest lessons and videos. MailChimp has joined the party to create three bite-sized lessons to help brands avoid spam filters, get the most

Learning takes time, especially when you have to wait. For that reason Google has introduced a complete demo account to Google Analytics, allowing anyone to apply their knowledge on real numbers. Data days Google Merchandise Store, an online outlet that sells Google-branded clothes and paraphernalia, is the source for the demo account. All the most

Google+ continues to die a death of a thousand cuts. The latest indignation: live streaming feature Hangouts on Air has been cut off at the knees in favour of YouTube. Live it up Google explained in a blog post that from September 12 users wanting to publish a live broadcast will have to do so

Google+ might be dying a slow, inglorious death, but that doesn't mean Google hasn't stopped trying to catch the cool kids' eyeballs. The latest move on millennials is Google Duo, a video calling app. Duo purpose? Duo is designed to help you make video calls, just using your friend's phone number. Google is billing the