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DIGITAL MARKETING NEWS

Google

Are you prepared for Google’s massive mobile update?

How mobile-friendly is your site? From late April, it could have a huge impact on your traffic acquisition from organic search sources. Google is soon to expand its search algorithms to include mobile-friendliness as a ranking factor in response to the growth of searches performed on mobile and tablet devices. Unlike many algorithm updates in […]

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Google Play ads

Google is testing a pilot program that allows marketers to place sponsored search results on Google Play. Play to Play Google announced the news in a blog post. "App discovery plays a critical role in driving your continued success, and over the past year Google has provided best practices to enhance app discovery and engagement, as

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Google will soon give mobile-friendly sites priority

Been thinking about rehashing your website so it works on mobile?  Well there's no time like the present – Google will soon starting giving search priority to mobile-friendly websites. Mobile movings Google announced that from April 21 it will change its search algorithm to favour websites that are mobile ready. "This change will affect mobile

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Amazon takes on Google and Microsoft with WorkMail

Amazon has just launched WorkMail,  an email and calendar product aimed at corporate customers. Press send Amazon claims WorkMail makes it easier for businesses to manage multiple corporate email addresses, bypassing the need to purchase licenses and additional hardware. WorkMail also offers beefed up security, allowing users to manage accessibility with encryption keys. Data is kept secure

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