Visually similar search and paid pins becoming more practical on Pinterest as it progresses to wordlessness. Worth 1000 words A visual search function has been implemented on Pinterest via a new search icon to be appearing in the corner of each pin. Tapping it uses the source pin as a basis for a AI-powered search. …
Long-time darling of the home and cake decorating set, Pinterest has announced plans that seem intent to take it off the social network track – at least at first glance. Who likes likes? ‘Likes’ are officially gone from Pinterest. As single-click feedback mechanisms, likes, hearts and thumbs-up are associated with social media. Pinterest has declared …
Here's an unlikely but potentially powerful alliance: Pinterest and Samsung have just joined forces to take on search. Pin the Phone on the Digital Donkey Pinterest's new visual search tech will power the image search function in Samsung's Galaxy S8, and Samsung's AI assistant Bixby. This means when users take pictures on the phone's camera, …
Pinterest may be best known for its namesake Pins, but video is growing on the platform. Last year Pinterest released its own video player and Promoted Videos. Now it's published a best-practice guide to using video. Below are the key takeaways. How-Tos and Storytelling Pinterest says its users are 75% more likely to watch videos …
Pinterest has finally launched their most popular advertising format in Australia and New Zealand- Promoted Pins. Pins are available for self-serve directly on the Pinterest ad website. What are Promoted Pins? Pinterest claims that Promoted Pins have a higher chance of users saving it to their boards of wish lists, inspirations and interests, just like …
Pinterest has launched a range of high-tech Visual Discovery tools intended to help users discover new products, and ideally part with some cash. Look here Pinterest Lens lets you point the camera in the Pinterest app at objects in the real world, to access related products and ideas. For example, point Lens at a pair of …
The numbers are in: teens continue flocking to Snapchat – at the expense of stalwarts Facebook and Instagram. Numbers game The Taking Stock with Teens report from Piper Jaffray quizzed 10,000 US teens about their social usage and preferences. The report found 80% of teens use Snapchat monthly. This is up from 74% last year. …
Study: Teens choose Snapchat over Facebook and Instagram Read More »
Pinterest has launched ad groups, designed to give marketers more control over their campaigns. Pin to win Until now, Pinterest ad campaigns were composed of two elements: the campaign and Promoted Pins. Now Pinterest campaigns get a third element with ad groups. This feature gives you greater control over your Promoted Pins, in addtion to …
Four in five Americans who use the internet are on Facebook, according to a new study by the Pew Research Center. Take ownership Pew surveyed 1520 American adults and found that 79% of online respondents use Facebook. The figure is streets ahead of Instagram (32%), Pinterest (31%), LinkedIn (29%) and Twitter (24%). More women use …
Pinterest has launched Explore, a video-based portal that lets users dive into content from the platform's new partners. Group effort Pinterest has teamed up with media groups and publishers including BuzzFeed, GQ, and Food Network to populate Explore with a range of content and video ads. It's similar to Snapchat Discover, with content customised to users …