Google and TikTok are looking at developing a partnership that integrates Google search prompts, and potentially results, into TikTok’s search function – according to information published by Business Insider. App researcher Radu Oncescu posted TikTok search result for “Elon Musk and Mark Zuckerberg” that showed a Google bar that encouraged users to continue their query on […]

LinkedIn is making newsletter creation easier and improving discoverability to help marketers reach more of its expanding audience with their content. According to the platform, readership of newsletters has tripled over the last 12 months, and now more than 1.3m people read one every day. Newsletter creation LinkedIn has improved the article editor platform to

Meta is working on some big AI-powered projects which it could roll out as early as September 2023, reported the Financial Times. According to the FT, the Mark Zuckerberg-headed company is preparing to launch several AI-powered chatbots that can have “humanlike” conversations with users and each one is expected to have a unique personality. Meta’s

In a thinly veiled attack on X (the platform formerly known as Twitter), Australia’s national broadcasting agency ABC has decided to shut down all of its accounts apart from: ABC News. ABC Sport. ABC Chinese. ABC Australia The discontinued accounts will no longer post but will feature a pinne message telling users where they can

Ad intelligence firm Adalytics has busted Google’s TrueView video campaign offering wide open – or so it claims. According to its research, Google has been charging brands for videos shown on “websites and apps in which the consumer experience did not meet Google’s stated quality standards”. A TruView problem – or so Adalytics says TruView

In a move that many will celebrate, Meta has announced that it has added Stories posting capacity to its Graph API so marketers can finally use third-party platforms to publish Stories on Instagram. Meta says the feature… Meta “Adds another media post type to third-party platforms and gives businesses broader access to a highly requested

LinkedIn has announced richer engagement insights for marketers via the Company Engagement Report section of its analytics platform. Now, marketers can get a deeper idea of who their LinkedIn content is reaching and which companies they work for. Jae Oh, Head of Ads Measurement & Audiences, LinkedIn “The Company Engagement Report gathers and presents engagement

Google has announced it will bring AI elements to Workspace, which means that in the future, marketers could have access to artificial intelligence across Gmail, Sheets, Docs, Slides, Meet and Chat. The ‘in the future’ caveat is important because for now, Google says it has made AI available to a select number of testers. Johanna