TikTok has added another string to marketers’ bows and created a new way to encourage engagement with in-stream ads called Interactive Add-Ons. Interactive Add-Ons incorporate interactive elements to adverts that could tempt viewers to click on your ad. Let’s say you’re a brand that sells beauty products; you could show a video that heavily features […]
TikTok Improves Campaign Engagement With New “Add Ons” Read More »
An industry insider has discovered a huge new update to TikTok ads that could result in better control over campaigns for marketers, more bottom of the funnel options and better ways to identify user interest and intent. David Herrmann spotted that Search ads are being rolled out in the search section of TikTok. These ads
TikTok Search Ads Now In Beta Read More »
The war between Meta and TikTok shows no signs of slowing as Instagram has announced another fresh update for videos. Videos on Instagram will now have an auto-generated caption option, just like they have over at TikTok. It will be available in 17 languages, with more to follow. Adam Mosseri, Head of Instagram, via Twitter
Instagram releases auto-generated captions for video Read More »
TikTok has officially confirmed a massive change to how the platform will operate. Users will now be able to upload videos up to 10 minutes long, an increase in seven minutes from the previous maximum. The option to film longer videos will be rolled out across the globe in the next few weeks, but users
TikTok extends videos from 3 mins to 10 mins Read More »
TikTok has published a new report exploring the latest user trends and shifts for businesses looking to make a splash in 2022. The What’s Next culture drivers report contains 35 pages of user trends, case studies, brand trends and notes to help businesses unlock the full potential of their marketing campaigns. There’s a lot to
TikTok Releases Rising Trends Report for Brands Read More »
Meta will not stop in its quest to beat TikTok at its own game. Its latest attempt is to bring the Instagram-debuted Reels to Facebook. Facebook publicly launched Reels in the U.S in September 2021, and it’s now available in 150 countries, allowing Instagram content creators to cross-post Reels from Insta to reach a broader
Facebook Reels Rolls Out Globally Read More »
TikTok isn’t sleeping. We’re only two months into 2022 but the short-form video app is already looking for ways to maximise business engagement and boost its revenue-earning potential. Now marketers will be able to connect TikTok ads to a native landing page, hosted within the app, that will load quicker than regular mobile pages. A
TikTok Launches ‘Instant Pages’ In Direct Response Boost Read More »
YouTube CEO Susan Wojcicki has provided an overview of the site’s key areas of focus for 2022 – and no surprise – it includes plenty on where it intends to take its short-form product, Shorts. YouTube says Shorts has now passed the five trillion view mark, which shows how important it’s become to the platform.
YouTube Lays Out 2022 Plans For Creators & Brands Read More »
Instagram has announced some pretty exciting changes to the way content creators can use its Remix feature. Previously, only short-form Reels could be remixed, but now creators can Remix any video uploaded to Instagram. Before you rush off and explore a back catalogue that just opened up, a word of warning: you can only use
Instagram Extends Video Remix Option to All Videos, Not Just Reels Read More »
More and more brands are realising the power of TikTok and the influence it can have over key markets – but carrying out a successful campaign on the world’s most popular short-form video app isn’t as easy as jumping on the latest trend. TikTok has a unique feel, and that can be difficult for some
TikTok Study Shows Brand & Creator Collabs Power Read More »