Recent research reveals a striking change in internet search behaviour across generations. A study by Talker Research from the US, featured in Forbes, highlights a notable trend: Generation Z is increasingly turning away from traditional search engines like Google, instead favouring social media platforms for their search needs. This shift could have profound implications for […]
[STUDY] Is Gen Z Ditching Search For Social Media? Read More »
YouTube has launched a TikTok Duets competitor with ‘Collab’, a new feature for Shorts and long-form videos that lets creators remix and respond to videos via a split-screen. YouTube “Shorts creators: Collab is fully launched on Android and iOS!! Now, in addition to remixing with Green Screen and Cut, you can use Collab to record
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YouTube has “launched a global effort” in its war against ad blockers, confirmed a report in The Verge. The crackdown comes after YouTube introduced new ad formats to the platform, such as unskippable 30-second ads on its TV app and longer but less frequent ad breaks. Revenue boost – one way or the other The
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YouTube has announced a range of new creative tools at its Made On YouTube showcase event that will make it easier for marketers to think of, and produce video content. Among the features is its first crack at generative AI, which could power a range of weird and wonderful ideas. Since that was probably the
YouTube Announces New Generative AI Powered Video Tools Read More »
YouTube wants to make it easier for content creators to tap into Shorts’ two-billion monthly users, so it has introduced six new ways to create videos on the platform. First, creators can now take advantage of a new ‘Collab’ feature that lets you record a Short side-by-side with other YouTube or Shorts videos, which is
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AI is everywhere right now, and it’s no surprise to hear about Google making a big play in the market. From its AI-supported ad tools to YouTube, Google is pushing artificial intelligence across the whole library of Google platforms. AI has now made it to YouTube, and at Google Marketing Live 2023, marketers were given
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YouTube is expanding YouTube Shorts’ monetization by adding shopping features to it. First reported by the Financial Times and confirmed to TechCrunch, YouTube is piloting a shopping on shorts scheme with eligible American creators, who are able to tag products from their store. Australian viewers can see the tags and shop via Shorts, as can
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If imitation is the best form of flattery, TikTok must be absolutely delighted when it surveys the social media landscape. We’ve already seen Meta jumping through hoops to add TikTok-inspired features to Reels, and now YouTube is doing the same! An incredibly popular feature on TikTok is replying to comments with video. As you might
YouTube Clones TikTok With New Shorts Video Responses Read More »
While short-form video is coming to dominate social media, the biggest challenge for businesses looking to capitalise on the trend remains is one of production – since very few are set up to be able to create video at scale. Sheryl Sandberg, former Meta COO, July 2022 “Video is harder than photos, than static photos.
YouTube Follows Meta With New Clipping for Long-Form Videos into Shorts Read More »
Google has released three new updates which could seriously cut ad creative production times for businesses large and small. The new updates should make it easier for marketers to create ads and collaborate with team members. It hopes to help brands “unlock the benefits of video advertising” and make life easier for creatives. Eduardo Indacochae,
Google Streamlines Campaigns With 3 New Creative Tools Read More »