What's the use of having over 1 billion users if you don't get to flex your muscles once in awhile? That's the approach Facebook seems to be taking in cajoling users to embrace its Moments app. Photo finish Many Facebook users have received a blunt ultimatum from Facebook: download Moments or your synched photos will …
Online Influencers have emerged as one of the most powerful allies for marketers to grow online acquisition. With ad blocking stats reaching a cost of US$41.4 billion in 2016, it comes as no surprise that Influencer Marketing is receiving greater investments than display. How to run a successful Influencer Marketing Campaign Before you embrak …
It’s surprising how often people think it’s OK to use content on their website or social media pages that they find online. It's not! Copyright almost always subsists in what you see online, and using that content without permission can get you into trouble. The Cool Hunter The Cool Hunter is an online business dedicated …
Pinterest continues to roll out a steady stream of clever updates for marketers. The latest: three new ways to reach and target Pinterest's growing, often well-heeled, audience. Stay on target Pinterest announced the new features, Customer list targeting, Visitor retargeting, and Lookalike targeting, in a blog post. Customer list targeting lets marketers use mobile IDs …
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Facebook continues its tinkering in new, potentially very profitable markets. The latest experiment: a payments feature being trailed in South-East Asia. Paybook Select users in Thailand can now pay for products featured on a Facebook Page, all without leaving the social network's eco-system. At the moment all users can purchase via Facebook, but the process …
How much is a Like, comment, or emoji really worth? A new update from Facebook may finally be able to answer that most vexing question. Cash it up Facebook announced a revamp to its Local Awareness feature in a blog post, explaining the update will give retailers more insights into the effectiveness of their Facebook …
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A trend seems to be emerging as we approach the halfway point of 2016: social networks leaning on users to embrace new features – whether users want to or not. Twitter's Moment Twitter might be facing an ongoing problem with stalling growth, but you can't accuse the micro-blogging platform of inaction. Twitter is the most …
Uber trendy team messaging service Slack has just released a handy new feature – video calling. Call it in Slack announced the update in a blog post, explaining the feature was now available to all users running Slack on web, desktop, or mobile. Apparently Slack has been intensively testing the feature for months to make …
Sick of using words, thumbs ups, or communicating with scores of other emojis? Now you can be heard loud and clear with video replies in Facebook comments. Screen shot Facebook announced the news in a blog post. "At Facebook’s 50th Hackathon early this year, we prototyped the ability to upload a video into comments and …
Apple is planing to shake up its App Store in an effort to improve the platform for both consumers and developers. Ad + App Apple is reportedly working on a raft of measures to shake up the App Store experience, in the face of slowing demand and a saturated market. These include streamlining the time …