Pinterest has quickly became a popular place for promotions, however its evolving rules have progressively restricted allowable mechanics. What you can’t do Here’s a summary of Pinterest’s current promotions guidelines. While similar in many respects to other platforms, there are notable differences. Don’t tie entry to a minimum number of Pins, or to each Pin, …
Continuing its love affair with (or desire to dominate) live video streaming, Facebook has brought Live Video Map to desktop. Desk jockeys The map can be accessed on the Apps list via the Facebook side bar, and lets you view live video streams from around the globe. Blue dots denote live videos. The bigger the dot, the …
Two decades since Amazon emerged as a small online book shop with big dreams, the company will soon expand its private-label range to foods and other household goods. Stock up on essentials Years of research and development are reportedly set to culminate with a June launch that will only be available to the company's Prime …
Video carousel ads have been around for some time on Instagram, but only for a select few. Now, the gates have been pried open and the ad unit is available for all brands. Bright shiny things Instagram announced the news in a blog post. "Starting today, you can add video to your carousel ad units. …
Video Carousel Ads now available for all on Instagram Read More »
At its recent Brandcast event, YouTube released a bunch of juicy new stats about the platform. Here's the pick of the bunch. Square eyes US users aged 18 – 49 years now spend more time viewing YouTube, than watching the top 10 broadcast TV shows combined. YouTube says that brands who advertise on YouTube during …
Here’s an interesting crossover tale. Swedish music streaming star Spotify is getting into the movie making business. Spotify the difference Spotify's first foray from music to moving pictures will be a 12 show original series. The shows will revolve around various aspects of music and feature actor Tim Robbins and Def Jam Records co-founder Russell …
Want to know more about how to market to millennials, but don't know where to go beyond Snapchat? A new infographic from LinkedIn sheds light on this emerging, sometimes enigmatic demographic. People power For the record, a millennial is defined as someone born between 1980 and the mid-2000s (though we're not sure where this leaves Gen …
Snapchat is one of the most engaging and fastest-growing digital platforms, with more than 100 million global daily active users and 10 billion videos watched daily. The fast-evolving platform has recently launched one of its biggest features in Australia: On-Demand geofilters. Filter fast On-Demand geofilters allow anyone, including businesses, to create and publish customised …
Snapchat launches On-Demand Geofilters in Australia Read More »
It's the holy grail of many a marketer: an all-in-one analytics package for Instagram. Yet the promise of metric nirvana might be closer than we think; if you believe everything you read on the internet. Measure this According to a report on Later.com, Instagram is on the verge of releasing in-app analytics, which it's calling Insights. …
Popular organisation platform Evernote has just got more handy, thanks to a new partnership with Google Drive. Happily ever after Evernote now features a Google Drive button, which allows files to be embedded directly into notes. Files feature rich notes, and multiple files can be embedded at once. Another bonus is that Evernote can now …
MarTech MashUp: Evernote update for Google Drive Read More »