Google is giving advertising folk a new prediction tool to guide online ad campaign creative. Strength workouts ‘Google Ad Strength’ rates ads on a scale from ‘Poor’ to ‘Excellent’. They say it’s mainly based on relevance, with a few other factors. Where the rating comes up as anything other than ‘Excellent’, the AI-driven interface will also provide …
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They say good things come to those who wait. Well, we've waited – and now we're all getting Facebook Watch. Whether we asked for it or not. Watch this Space Facebook Watch, the platform's streaming video service which launched in the US over a year ago, is now available globally. So what's in store? Well, …
In order to counter its “ghost town” reputation, LikedIn is relaunching Groups as its own flagship app. Big change With over 500 million users, the professional networking site has retooled LinkedIn Groups to provide a stronger, more versatile, and more popular flagship app. A recent announcement detailing the changes to the app came earlier this year, …
With the growing popularity of AR, two tech giants are putting their innovation eggs in different baskets as Facebook tests AR ads and Apple releases ARKit 2.0. Different focuses Apple’s ARKit is expected to “command a price premium” as it refines new prototype apps for IKEA Place (a furniture placement simulator) and the American Airlines app …
Facebook has been resting idle for sometime when it comes to AI voice assistants, but the social network is about to break its silence. Say ‘Aloha’ Even though its smart speaker has been shrouded in secrecy for some time, Facebook is ready to launch its own speech recognition feature for Facebook and Messenger called Aloha. …
Google is getting creative in testing new strategies for YouTube ads, by creating a company that doesn’t exist. Tasty strategy The ad team at Google (Unskippable Labs) have used stock footage of pizza to create 33 ads and successfully reached 20 million impressions on YouTube with “Doctor Fork.” Creative Director of Unskippable Labs, Ben Jones, …
Facebook plans to launch its own dating feature within its flagship app, rather than creating a standalone one. Social love Though it isn’t quite ready to launch, Facebook is making a clear statement that it's looking to enter Tinder territory with its own Facebook dating feature. The foray into romance seems to be geared more …
Google’s Hangouts Chat is looking more social as it lets users react to messages with a variety of emoji reactions. Following Facebook More than two years after Facebook launched their expanded options for the standard set of emoji reactions for posts, Google Hangouts Chat is doing something similar. You can use all the traditional favourites: …
LinkedIn wants to make exchanging numbers and emails easier for professionals on-the-fly with a scannable Quick Response code. Can I grab your QR? The time of scrambling for a pen or thumb-fumbling details into a mobile have passed, now professionals can swap contact info lightning fast with unique QR codes. According to LinkedIn, the new …
Google has published a short guide to best-practice push notifications. Noticed in the noise App notifications can reach both active and lapsed app users. When they get good interaction, their app generally experiences better retention rates. Because they work, more apps are using them. As they become more commonplace, it’s increasingly challenging to ensure your …