[SMK] AI & Digital Marketing Capability Transformation
Google is the rich and famous a new way to reach out to fans, thanks to their latest iOS pop-culture app. A sea of stars The new celebrity-inspired platform is providing incentive for public figures by allowing them to take control of their own narrative and speak directly to fans. It's called Cameo. Celebrities using Cameo
Google preps new app for Celebrity Q&A Read More »
Having already opened native commerce to its top creators back in June, Snapchat is now letting them use AR Lenses for shopping. AR LEN$E$ Now, in unison with the “Shop now” button available in Stories, Nicki Minaj is among the first to use AR Lenses to promote sales of her new album Queen. In the
Snapchat doubles down on Shoppable AR Read More »
MailChimp has joined the roster of partners that PayPal have on board for their Business In A Box offering. Free out of the blocks With a logo that looks a bit Dropbox-ish, Business In A Box is a pre-packaged set of services—curated by PayPal—to accelerate the user’s journey to online selling. PayPal call it a
PayPal + MailChimp = Business in a Box Read More »
In the quest for ads with deeper penetration, Facebook has discovered that 71% of consumers find their ads to be relevant. High praise Considering Facebook’s reputation only a few months ago, the company has listened and is pivoting their advertisement model. A new study from video ad creation platform Primo surveyed 500 users of all
Facebook Video Ads Hitting the Mark Read More »
In the past year, Instagram has added more new users than Snapchat has total users. The great race The gap in user growth continues to widen as Facebook IPs continue to leave Snapchat and Twitter in the dust as the latest stats hint at Facebook’s dominance. Snapchat’s dilemma remains the same, incredibly popular among the
Instagram numbers dwarf Snapchat Read More »
Folks who use Google’s Data Studio are getting new toys to share. Folks who don’t use Data Studio are being given reason to consider doing so. In bed with Embed.ly Data Studio is a simple and practical way to pool data from a bunch of sources – centred around Google properties. You then generate reports,
Share visualisations from Data Studio Read More »
Google One is the newish brand for premium consumer-level cloud services from Google. Drive to One Until now, Google Drive users who wanted more gigabytes in the cloud could buy it from within Google Drive. Currently, a transition is underway to relocate all such paid services to the new Google One brand. It’s not in
Martech Mashup: Google One and Premium Cloud Read More »
That’s right, Facebook is focusing on its user base in the spreading of fake news, and flagging users known for “brigading” or reducing visibility. The bill is due Now, the eye of Facebook turns to us, the masses, and begins to note how accurately have we flagged fake news that third party fact-checkers have verified.
Facebook assigns users Fake News Scores Read More »
Following a recent Daily Tele exposé, the Australian Federal Government has decided to put an indefinite halt to funding social media influencers. High Court not amused Following direct order from Minister for Health Greg Hunt, his department has enacted a review of government funding for social media personalities. The exposé revealed that Department of Health
Australian Government freezes Social Media Funding after Exposé Read More »