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Facebook releases Business Influencers Guide

Facebook has released the Business Influencers Guide, a weighty tome highlighting best practice for brands on the social network. Learning mode The guide uses examples from around the globe, and features sections covering getting started, building audiences, using Instagram, Facebook Live, and 360 degree videos. There's also an extensive segment on how to use Facebook

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Facebook Study: How to attract Omni-Channel Shoppers

The clever clogs at Facebook IQ, Facebook's research division, have released a new study showing how brands can attract the lucrative (and growing) army of omni-channel shoppers.  M-Commerce Facebook IQ commissioned GfK to conduct a study of more than 2400 "omni-channel shoppers" – users who research and purchase online using a variety of channels. The

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