Facebook has loosened the reigns and will now allow Verified Pages to share branded content. Content Kings Branded content covers a broad swathe of posts: text, photos, video, Instant Articles, links, 360 and Live videos. Now Verified Pages can share all these with the aim of monetisation down the track, Facebook said in a blog […]
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First there was mobile, then there was video. Now Facebook is making a move into LinkedIn's backyard with a new job search feature. Linking Up As reported in Reuters, Facebook is testing a feature that allows Page Admins to create job postings, and take applications for candidates. A Facebook spokesperson told Reuters the move was
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Facebook's ambitions for the small (connected) screen continue apace – with new trials for ads on Apple TV and Roku. TV time Facebook will reportedly use its massive cache of data to target ads shown on channels A+E and Tubi TV. This is essentially an extension of the role Facebook Audience Network plays for web
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Facebook has released the Business Influencers Guide, a weighty tome highlighting best practice for brands on the social network. Learning mode The guide uses examples from around the globe, and features sections covering getting started, building audiences, using Instagram, Facebook Live, and 360 degree videos. There's also an extensive segment on how to use Facebook
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The clever clogs at Facebook IQ, Facebook's research division, have released a new study showing how brands can attract the lucrative (and growing) army of omni-channel shoppers. M-Commerce Facebook IQ commissioned GfK to conduct a study of more than 2400 "omni-channel shoppers" – users who research and purchase online using a variety of channels. The
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In news that will surprise few, Facebook has reported that it's gotten bigger, and much richer. Cash cow Facebook's Q3 Earnings Report shows the company raked in US$7.01 billion in revenue. This blew away analyst expectations of US$6.92 billion, who predicted Facebook was reaching saturation points with ads. It appears this is not so. Join
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The next step in Facebook's video revolution is filters. They'll be live – and smart. Make art Already growing, the world's biggest social network expects video to make up 70% of all internet traffic in the coming years. WIth that the company used a Wall Street Journal event to show off what chief product
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Facebook Live just got a bit less live, but far more practical for marketers. Plan ahead Live streams can now be scheduled in advance. Verified Pages can schedule the streams, beginning with videos published via the Facebook Live API. You can do this using the Publishing Tools feature. No time like the present Prior to
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Don't go hungry and don't get bored – your Facebook friends will soon find the perfect restaurant or the most exciting event for you. What's new Facebook's new recommendations feature allows users to write a status requesting suggestions for anything from food and clothing shops to hairdressers. Friends' recommendations will then appear on a
Facebook says Recommend the best Read More »
Facebook is many things to many marketers, but video is where Facebook is investing much of its treasure, and scooping the most revenue. So today we're taking a closer look at how videos are being viewed, and used, on Facebook. Watch this space At last count, 8 billion videos were watched every day on Facebook.
Facebook Video: What you need to know Read More »