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Market Finder: Global Targeting with Google

Market Finder is a new web service from Google. It helps businesses identify and research global opportunities, offering a matching service and a bunch of guides and case studies. Match maker for businesses & markets The matching service pulls industry and category data from the operator’s website and cross-references it with country data to rank …

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Martech Mashup: Google Play for App Success

Google Play wants producers to make apps that consumers want to use. They’re giving us the tools we need to make it happen. Console-icious The Google Play Console has a bunch of new features—and some freshly repackaged old ones—that let app producers centrally monitor and manage many aspects of their apps performance. Google data shows …

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Levi’s weaves Google into fashion wearables

Wearables are taking another step to the mainstream, with Levi Jeans launching a Google-connected fashion jacket. Functional fashion Levis boast about their history of product innovation. Now, it’s partnering with Google to deliver a ‘first of its kind in wearable technology’. It specifically intended to be a fashion item ‘that keeps users connected… without missing …

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Google feed infused with Hyperlocal News

Google is bringing a ‘Community Updates’ feature to News, giving an AI-driven hyperlocal edge to the feed experience. Personalised to the postcode, or more As Google’s feed gets more and more personalised, it will surprise no-one to hear that they’re now also looking to provide content that is geo-targeted to a super-detailed degree. The objective, …

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