If Elton John's Rocket Man said "it's gonna be a long, long time," it appears LinkedIn didn't want to listen. The professional social network has created an iOS caching service called Rocket Data, promising a more efficient system for managing app data. All this science The company built Rocket Data after finding Apple's existing Core …
Between Bieber and Snapchat, Millennials sometimes get a bad wrap from crusty old Gen X and Y. However a new study from LinkedIn shows the millennials are doing just fine in the workplace, despite the desperate pleas of parents around the globe. Millennial makers The team at LinkedIn Marketing Solutions researched the millions of millennials …
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A new report has shed light into how Australian consumers and businesses are using social at the halfway mark of 2016. Read on for the key takeaways. Face time The Sensis Social Media Report 2016 surveyed 1100 Australian businesses and 800 Australian consumers. Unsurprisingly Facebook is still king, and used by 95% of respondents. The average …
It's been a long time coming, but now there's a way to schedule Instagram posts, thanks to the helpful folks at Buffer. 'Gram time The social management app has added 'Gram scheduling to its dashboard, similar to Bufffer's existing Facebook, Twitter, and LinkedIn functions. After being scheduled, you'll get a notification advising your post is …
LinkedIn has just launched a new feature for marketers: Programmic Buying for LinkedIn Display Ads. Add it up LinkedIn announced the new units in a blog post. "Today I am excited to announce the launch of programmatic buying as a way to access LinkedIn Display Ads. "This means you can now work with your preferred buying …
Microsoft has recently announced the acquisition of LinkedIn for US$26.2 billion. If confirmed later in the year, the deal will be among the largest technology buys of all time. Reasons for the deal The acquisition is the latest effort from Microsoft to revitalise its product offering, as the market shifts towards mobile devices and …
A new study has shown (drumroll) that Facebook continues to be the most popular platform in Australia – by a social mile. Top dog The Australian Digital Market Report from GlobalWebIndex reveals that four of the five most popular apps in Australia are owned by Facebook. The most popular is Facebook's flagship app, which was …
While pundits might be fretting over the real estate bubble, Australian confidence in online spending continues to grow at a cracking pace. Oi, big spender According to the IAB/PWC Online Advertising Expenditure Report, Australian online spend topped $1.7 million in the first quarter of 2016. This record figure marks 25% year-on-year growth. For comparison, the …
Want to know more about how to market to millennials, but don't know where to go beyond Snapchat? A new infographic from LinkedIn sheds light on this emerging, sometimes enigmatic demographic. People power For the record, a millennial is defined as someone born between 1980 and the mid-2000s (though we're not sure where this leaves Gen …
LinkedIn has announced the roll-out of a new app for university graduates about to enter the job market: LinkedIn Students. A new direction LinkedIn is making a priority of attracting younger users to their platform and Students represents a bold step in that direction. Befitting its name, Students has a variety of tools that LinkedIn …