Meta has advised users not to boost posts using their mobile app after changes to Apple’s T&Cs will add a whopping extra charge to advertising costs. That’s right – Apple will soon begin to charge iOS users a 30% service fee on boosted posts when they’re purchased in app. Despite Meta’s opposition to the charge,

Meta has improved its video ad attribution thanks to a new performance measurement called engaged view, which takes into account actions that take place up to 24 hours following a completed session. Advertisers can now measure for conversions that happen within one day of a video ad play, as long as 97% of a 10

Meta has announced new generative AI tools to help users edit photos and produce videos using text descriptions. The features are built on Emu, Meta’s model for image generation. It has been pre-trained using 1.1 billion image-text pairs and then fine-tuned using thousands of selected high-quality images, says Meta. What is Emu Video? Emu Video

Meta and Amazon have announced a really interesting partnership that will let users shop Amazon’s Facebook and Instagram ads and check out without leaving the app. Despite canning its live shopping efforts, Meta clearly believes that Insta and Facebook have heaps of potential in this area and are looking to exploit it by linking up

Meta has launched a range of new updates to make it as easy as possible for marketers and business owners to use its apps over the Christmas and new year spending frenzy. Reels, feed photos, carousels and stories have all had an update, designed to help people “express their creativity, connect with their audiences and

Meta’s latest revenue move is to offer EU, EEA and Swiss users the chance to pay a monthly fee in return for an ad-free Facebook and Instagram. Legislation compliance The decision to offer an add-free experience is a result of European regulation requirements that requires data collectors to offer a way for users to opt-out