Meta has launched a new AI tool that “promises” to let small business owners easily add a soundtrack to their latest video. Meta “That’s the promise of AudioCraft — our latest AI tool that generates high-quality, realistic audio and music from text.” Essentially, a marketer could type into the system “advert scene with a man […]
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Meta has announced new changes to Facebook video as it continues to pour time, attention and resources into reshaping the platform from a text-and-link-based site to one that prioritises multi-media. Facebook We continue to invest heavily in video, so today we’re sharing the latest ways we’re making it possible for people to create, explore, and
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Meta has announced a host of changes that’ll help make content marketers’ and advertisers’ lives easier – and could lure more creators to its platforms. This will present its own opportunities for brands to run more impactful influencer and partnership campaigns. New music optimisation in Facebook Reels One of these tools is a test of
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Twitter alternative Threads has become the quickest app to reach 100 million members after it was launched on Wednesday 5 July, a day earlier than scheduled. Incredibly, it hit 30 million users after 24 hours and 70 million within 48 hours. Meta Our vision with Threads is to take what Instagram does best and expand
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After the success of its February 2023 launch, Instagram has expanded its Broadcast channels to creators across the globe. Broadcast channels let creators and brands talk directly to their audience via posts in a messenger-like platform. Followers can react to content and participate in polls, but they can’t message back, which Meta describes as a
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Meta is adding tools to Whatsapp Business that will help businesses connect with customers more efficiently. One of these tools allows brands to launch Facebook and Instagram ads without needing an account – all that’s required is an email address and a way to pay for the adverts. WhatsApp “When people click on an ad,
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Reels now account for more than 50% of the time people spend on Facebook and Instagram, while the short-form videos are being re-shared at a rate of 2 billion per day – a number that has doubled over the past six months. Reels consumption doubling In fact, Reels have become so important that marketers are
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Meta has released its ‘Performance 5’ framework to help advertisers get the most out of their campaigns. Alvin Bowles, Vice President Americas, Facebook “The Performance 5 framework is based on five actionable best practices that increase your performance when using our ads products.” The framework will help advertisers take advantage of new ad formats and
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Is no platform safe from Meta’s army of clone technicians? Not content with copying TikTok’s recipe for success, Meta has told a ‘select group of creators’ that it will be launching a Twitter clone this year. The app will be stand-alone but will feature some integration with Instagram, TechCrunch revealed. It doesn’t have a name
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Meta is building, testing and introducing a range of AI tools to help marketers run more effective ads. The AI Sandbox The newly-announced AI Sandbox project, which is currently in testing with a select group of advertisers, includes a few different ways that advertisers can use AI. Meta wants to use the sandbox to learn
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