Meta has announced new Reels ad features ahead of the Christmas and new year spending rush, and has updated its brand suitability to help brands take advantage of AI as 2023 draws to a close. Reels has quickly become a format advertisers can’t afford to ignore, with 200 billion plays per day across Facebook and […]
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Brand Pages could soon be able to create Broadcast Channels on Facebook and Messenger as Meta has announced the popular Instagram communication format will be available on another two of its products. For the uninitiated (and let’s face it, it’s hard to keep up with new communication formats) Broadcast Channels are a public messaging tool
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Meta has announced its first suite of generative AI features for ad creation. Meta says the features, which include AI elements for background generation, image expansion and text variation, will help maximise productivity, personalisation and performance. Meta’s new AI tools All three features will call on AI to help marketers dream up creative options for
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Meta has announced a beefed-up WhatsApp shopping experience called Flows, which lets users do things such as order a meal or book an appointment from a WhatsApp chat. Designed to help businesses earn more sales via the platform, marketers will be able to use Flows to do things like build text boxes, calendars and even
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After introducing Meta Verified for creators earlier in 2023, Meta is expanding its verification program to businesses on Facebook, Instagram and WhatsApp. Verification will come to Facebook and Instagram first, before rolling out to WhatsApp – although Meta hasn’t said when it will be available on that platform. What is verification for business? Verification helps
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Meta has gone big on its claims for Christmas and New Year 2023 by saying it will herald “the first AI-powered holiday season”. It plans to do this in the form of bid multipliers, budget scheduling and a whole host of other options aimed at giving advertisers more control over campaigns and new tools to
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Meta has upgraded its Ads Library to include the option to track branded content campaigns. The feature, called Search Branded Content, lets marketers search the Ads Library database by platform, date range and username. The new feature can be found on the front page of Ads Library, making it easily accessible. Comprehensive Branded Content Search
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Meta has launched a new AI tool that “promises” to let small business owners easily add a soundtrack to their latest video. Meta “That’s the promise of AudioCraft — our latest AI tool that generates high-quality, realistic audio and music from text.” Essentially, a marketer could type into the system “advert scene with a man
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Meta has announced new changes to Facebook video as it continues to pour time, attention and resources into reshaping the platform from a text-and-link-based site to one that prioritises multi-media. Facebook We continue to invest heavily in video, so today we’re sharing the latest ways we’re making it possible for people to create, explore, and
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Meta has announced a host of changes that’ll help make content marketers’ and advertisers’ lives easier – and could lure more creators to its platforms. This will present its own opportunities for brands to run more impactful influencer and partnership campaigns. New music optimisation in Facebook Reels One of these tools is a test of
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