[SMK] AI & Digital Marketing Capability Transformation
Meta is set to implement a major overhaul in its approach to ad campaign measurement and optimisation, aimed at delivering more tailored results for advertisers. Damian Wandler & Fred Leach, Product Management, Meta, August 2024 “Every business is unique in what they value most, which is why we offer different ways for them to optimize
Meta Expands Ad Attribution with GA4 Integration Read More »
Meta has announced an exciting expansion of its Broadcast Channels feature, which is now available to all Facebook Pages with more than 10,000 followers. Initially launched for Instagram and then for Facebook and Messenger last October, this feature allows for one-to-many messaging, enhancing the way creators connect with their audience. For context, below are some
Facebook Pages With 10k Followers Get Broadcast Channel Access Read More »
Starting next month, Facebook and Instagram advertisers will need to adapt to a significant change in the way they purchase ads on iOS devices. Apple is expanding its 30% service fee on ad payments made via its iOS apps globally, following its initial implementation in the U.S. earlier this year. This fee will apply to
Apple’s 30% Fee for Meta Ads Expands Read More »
At the Cannes Lions International Festival of Creativity, Meta introduced a suite of AI-driven tools designed to enhance business growth, engagement on Threads, and unlock creativity. AI Chatbots on Messenger One of the highlights is the introduction of AI chat features on Messenger, built with Meta’s latest large language model, LLaMa 3. This tool is
Meta Unveils Marketing AI Chatbots Read More »
At the Cannes Lions International Festival of Creativity this week, Meta has introduced a suite of AI-driven tools designed to enhance business growth, engagement on Threads, and unlock creativity. AI Chatbots on Messenger One of the highlights is the introduction of AI chat features on Messenger, built with Meta’s latest large language model, LLaMa 3.
Meta Unveils Marketing AI Chatbots Read More »
Instagram is currently testing a new advertising feature that has stirred significant controversy among its users. Traditionally, Instagram has allowed users to swipe or scroll past adverts that appear in their main feed, Stories, and Reels. However, this new feature, dubbed “ad break,” forces users to watch ads without the option to skip them, which
Instagram Trials New Unskippable “Ad Breaks” Read More »
Recent research reveals a striking change in internet search behaviour across generations. A study by Talker Research from the US, featured in Forbes, highlights a notable trend: Generation Z is increasingly turning away from traditional search engines like Google, instead favouring social media platforms for their search needs. This shift could have profound implications for
[STUDY] Is Gen Z Ditching Search For Social Media? Read More »
Meta is expanding its Verification for Business subscription package, introducing three new tiers. The expansion introduces new elements and higher-priced tiers designed to cater to a broader range of business needs. The updated tiers aim to offer more flexibility and advanced features, ensuring businesses can enhance their credibility and engagement on Meta’s platforms. Meta Newsroom
Meta Adds 3 New Levels To Business Verification Subscription Packages Read More »
Threads, Meta’s Twitter-like social media app, continues to show remarkable growth and is making significant strides in the competitive social media landscape. Since its launch, Threads has piggybacked Instagram to rapidly gain users, achieving an impressive milestone of 150 million monthly active users (MAUs), as reported by Meta in April. Mark Zuckerberg, April 2024 “Threads
Instagram Threads Tops 150m Users, Ads To Launch In 2024 Read More »
Meta has turbocharged its role in the generative AI sector by introducing its new AI assistant, Meta AI, which is now integrated into its popular apps, including Facebook, Instagram, WhatsApp, and Messenger. Meta AI Paves Way For New Search Play Utilising the sophisticated Llama 3 model, this integration enables real-time interactive capabilities directly via the
Meta Bets Big on Meta AI Read More »