Pinterest is launching video ads for all advertisers, with search results and feeds in mind. Pinterest goes video Pinterest is looking to provide quality metrics for perspective advertisers by partnering with Moat and Nielsen to vet analytics through third-parties. Promoted Video was unrolled via the site last August with big name brands like Universal Pictures, …
The Pew Research Center has released a bunch of helpful social strategies to reach older generations via Facebook, Twitter, LinkedIn, and Pinterest. Reaching the aging crowd With Snapchat and Instagram cornering the market on millennials, Facebook is the weapon of choice when reaching older demographics. According to Pew, 36% of users 65 and up and …
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Pinch-and-zoom is a simple feature that Pinterest probably should have had for a long time. Now, it has. Discoverable detail Pinterest is continuing to make ideas and products discoverable by implementing a pinch-and-zoom functionality that many readers will be surprised did not already exist. It’s no surprise that it's one of their most requested features. It’s …
Pinterest is launching Pinterest Search and Lens on home feeds, in a effort to boost mobile and visual searches through the platform. Seek and pin with more efficiency According to Pinterest, a new search bar imbedded in the home feed will enable users to simply type in a keyword, rather then opening a separate Explore …
Shopify is adding eBay to their existing avenues, allowing for users to sell their wares with an even greater reach. Bidding on the future With Shopify’s list of integrated channels, including Facebook, BuzzFeed, and Pinterest, eBay will allow for sellers to be even more diverse in how they expand their market. Inventory info, such as …
ShareIQ, a German start-up, is promising better tracking of brands' images as they spread across social media and the web. If what it says is true, brands could get real value out of the service. Brand new tracking ShareIQ is designed to answer questions like: ‘I see that a consumer has posted my content on …
Pinterest announces they don’t just want users to try new things, but to be encouraged to go against the grain as well. Sure, you’re Pinterested, but are you ready? Pinterest has posted statistics that site 84% of users say they learn new skills with the platform, and 70% click to simply learn more, but pulling …
Pinterest isn't backward about being forward in promoting its growing array of marketing features. Less that a year after launching, Promoted Videos on Pinterest will now autoplay. Play along The update means videos will launch once they appear in the feed. In an attempt at quality control, Pinterest will charge you less, the more people …
While fierce debates rage about which platform is the fairest of all, the proof is in the pudding. Or at least the stats. And when it comes to Influencers, Instagram reigns supreme. Insta-hits The 2017 State of the Union Report from Hashoff, which surveyed 300 Influencers, revealed that a whopping 99% of respondents post to …
Pinterest Lens, the ambitious visual discovery tool, has just got a bunch of updates. Here’s what you need to know. Lens a hand Lens can now handle multiple objects at once. For example, if your take a pic of your friend in her living room, Lens can now (theoretically) tell you where you bought her …