Google has recently enhanced its creative tools by integrating generative AI into its Demand Gen campaigns. This new feature offers advertisers sophisticated tools to create custom visuals directly within the ad setup, which could potentially change how brands engage with audiences across Google’s extensive advertising platforms. Understanding Google’s Demand Generation Campaigns Google’s Demand Gen campaigns

As the digital landscape evolves, Facebook’s introduction of a new full-screen video player marks a significant adaptation, aligning more closely with the popular TikTok-style vertical video format. Facebook’s shift is not just a nod to current trends but a strategic move aimed at boosting user engagement by streamlining the video viewing experience across the platform.

Meta has released a massive upgrade for its Advantage+ campaigns, which marketers working in retail should find highly useful as many of the upgrades are aimed at driving sales, reaching customers and showing off products. Facebook “Today we’re introducing new AI-powered tools that provide more information and personalisation to people at the moment of discovery

Google receives a lot of contributions across Maps and Search – about 20 million per day – and making sure that information is accurate and relevant to users is an important part of its activity. Those contributions could include updates to a small business’s opening hours, reviews and photos. In short, they are the type

Meta has announced changes to Facebook, Instagram and Threads that will limit political discourse as the Meta top dogs attempt to curb the toxicity that comes with heated politics chat by no longer recommending posts of a political nature to users. Instagram “We’re extending our existing approach to how we treat political content – we

LinkedIn Newsletters continues to perform strongly – more than 500 million people have subscribed to one of the 146,000+ Newsletters on the platform – and daily readership has doubled year-on-year. And for good reason. Brands have embraced the knowledge-sharing format, which can be a valuable engagement tool and a way to prove expertise to a

From February 2024, Google and Yahoo will start enforcing big changes to how bulk email senders (people who send more than 5,000 messages to Gmail addresses per day) operate. From early next year, they’ll be required to authenticate their emails, allow for easy unsubscription and stay under a reported spam threshold. Here’s quick rundown of

The big news this week is that Instagram Guides is no more! The feature will cling to life until Dec 15 2023 and then ride into the sunset – which could have implications for marketers’ 2024 strategy (although it probably won’t, since usage was so low). Existing Guides will be converted into Collections, which can