Meta has released a massive upgrade for its Advantage+ campaigns, which marketers working in retail should find highly useful as many of the upgrades are aimed at driving sales, reaching customers and showing off products. Facebook “Today we’re introducing new AI-powered tools that provide more information and personalisation to people at the moment of discovery …

Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools Read More »

Google receives a lot of contributions across Maps and Search – about 20 million per day – and making sure that information is accurate and relevant to users is an important part of its activity. Those contributions could include updates to a small business’s opening hours, reviews and photos. In short, they are the type …

Google Removed 170 million Dodgy Google Reviews in 2023 Read More »

Meta has announced changes to Facebook, Instagram and Threads that will limit political discourse as the Meta top dogs attempt to curb the toxicity that comes with heated politics chat by no longer recommending posts of a political nature to users. Instagram “We’re extending our existing approach to how we treat political content – we …

Instagram and Threads Pull The Plug On Political Content Read More »

LinkedIn Newsletters continues to perform strongly – more than 500 million people have subscribed to one of the 146,000+ Newsletters on the platform – and daily readership has doubled year-on-year. And for good reason. Brands have embraced the knowledge-sharing format, which can be a valuable engagement tool and a way to prove expertise to a …

LinkedIn Releases New Updates for Newsletters Read More »

From February 2024, Google and Yahoo will start enforcing big changes to how bulk email senders (people who send more than 5,000 messages to Gmail addresses per day) operate. From early next year, they’ll be required to authenticate their emails, allow for easy unsubscription and stay under a reported spam threshold. Here’s quick rundown of …

Gmail and Yahoo Launching Major New Email Marketing Rules in 2024 Read More »

The big news this week is that Instagram Guides is no more! The feature will cling to life until Dec 15 2023 and then ride into the sunset – which could have implications for marketers’ 2024 strategy (although it probably won’t, since usage was so low). Existing Guides will be converted into Collections, which can …

Instagram Guides To Be Culled By End of 2023 Read More »

Google and TikTok are looking at developing a partnership that integrates Google search prompts, and potentially results, into TikTok’s search function – according to information published by Business Insider. App researcher Radu Oncescu posted TikTok search result for “Elon Musk and Mark Zuckerberg” that showed a Google bar that encouraged users to continue their query on …

TikTok and Google Search Partnership In Testing Read More »

LinkedIn is making newsletter creation easier and improving discoverability to help marketers reach more of its expanding audience with their content. According to the platform, readership of newsletters has tripled over the last 12 months, and now more than 1.3m people read one every day. Newsletter creation LinkedIn has improved the article editor platform to …

LinkedIn Builds Out Newsletters For Content Marketing Read More »

Meta is working on some big AI-powered projects which it could roll out as early as September 2023, reported the Financial Times. According to the FT, the Mark Zuckerberg-headed company is preparing to launch several AI-powered chatbots that can have “humanlike” conversations with users and each one is expected to have a unique personality. Meta’s …

Meta Set to Bet Big On AI Powered Chatbots Read More »

In a thinly veiled attack on X (the platform formerly known as Twitter), Australia’s national broadcasting agency ABC has decided to shut down all of its accounts apart from: ABC News. ABC Sport. ABC Chinese. ABC Australia The discontinued accounts will no longer post but will feature a pinne message telling users where they can …

ABC Exits X (Twitter) Citing Rising Toxicity Read More »