Snapchat has long been mum on sharing stats regarding creator content, but will soon offer view counts and demographics within the profile settings. Measurements in creativity The platform will finally give creators insight into weekly, monthly, year-to-date views, audience demographics, audience interests, and unique story views, all as a part of the new analytics. Users […]
Snapchat releases Creator Analytics Read More »
Snapchat is bringing its popular Snap Map format to the web for anyone to view, effectively extending the reach of advertisers. X marks the ad(venture) The addition of a web-based map allows non-mobile users to view public stories via desktop by clicking on bubbles populating different locations to access publicly posted stories. Advertisers have begun
Snap Map arrives on Web Read More »
The recent Winter Olympics might provide an insight in Snapchat's future plans for broadcasting. Namely, not much in the way of personal live strearming. Olympic samples Snapchat streamed segments of NBC’s Live Olympic coverage as a new feature, entering into the realm of affiliated broadcasting but users could not generate live content. Snap Inc. believes
Snapchat stays away from Live Broadcasting Read More »
Google Lens is set to become more broadly available and will integrate more tightly with Google Assistant. Look at your images, smartly Google Lens uses visual analysis to get info from images. You can search visual content for recognised items/faces, or launch an action from anything that can be seen via a Lens-enabled camera. Still
Martech Mashup: Google Lens on Oz devices Read More »
Snapchat has announced Studio, a new platform giving users the ability to created their own event-specific face Lenses. There’s a Lens for that Snapchat users can now choose from a myriad of selections, from bunny ears to mouth-protruding rainbows, to coincide with a posted event, thanks to the new Lens interface. True to typical Snapchattery,
Snapchat launches DIY Face Lenses Read More »
Facebook has updated Stories with a dedicated photo editing feature for desktop users, allowing for the addition of colour filters, text, and stickers. Tumbleweeds and pixel polish Even with Facebook Stories being something of a ghost town compared to Snapchat and Instagram, the platform is bringing its updated image-posting photo editor to the section. To
Facebook Stories brings Photo Studio to Desktop Read More »
Facebook is bringing VPN security to the app from its recently acquired data-security service, Onavo Protect. Protect and serve(r) Users will be able to better avoid malicious websites and keep personal info secure, while Facebook gains the ability to monitor user activity and trends. Onavo’s VPN will enable Facebook to gain greater insight on other
Facebook Inc. ups Data-Tracking Read More »
Snapchat has announced its largest hike in shares since going public last year, with a 20% boost according to their most recent earnings. Snappy numbers With Wall Street looking for telling signs of life from the app which had been struggling this time last year, Snapchat now has 187 million daily active users according to
Snapchat shares soar with 9 million new users Read More »
Snapchat has launched an online store in their media section, in order to generate more e-commerce amid lacklustre profits last quarter. Digital world to real world The Discover section is now offering Snapchat-branded merchandise directly through the app, meaning you too can own a plush dancing hotdog. Originally reserved for publishers including BuzzFeed, Condé Nast,
Snapchat looks to Merch for Moolah Read More »
Twitter plans to release an update allowing users to post video content with greater efficiency by removing the number of taps required. Record, tweet, done In ever increasing competition with Snapchat and Instagram, Twitter is allowing users to access camera functions with near instantaneous navigation, giving more emphasis to video content. A prototype has been
Twitter’s new Camera to Streamline Video Read More »