Like most things Google, their new video-calling app is free and easy. But what’s so special about a new video app? Sneak preview Well, for one thing, Duo starts its video capture of the caller as soon as the call is placed: it displays that live video to the receiver, before they have even answered. …
Each month, brand agency Copy Transmission takes aim at the trends and stories that have cracked social media. Rivalries: Bulldogs, Sharks and Trump September’s standout social content was about rivalries. At the month’s end, after generating huge socmed support, two battler teams— the Sharks and the Bulldogs— both pulled their bandwagons to victory. On a …
The art of conversation isn’t dead, it’s just gone digital. Facebook IQ commissioned Nielsen to research how people are using messaging. Nielsen obliged by surveying 12,500 people across 14 markets and five continents. Here’s what they found. Chatterbox Over 59% of people have increased their messaging use over the past two years, and 56% expect …
Facebook has announced a range of new products and partnerships designed to give marketers better measurement tools. Measure twice, post once Facebook is partnering with companies including Nielsen Catalina Solutions, Visual IQ, and Oracle Data Cloud to beef up its measuring chops. These third-parties will give more accurate results for marketers, rather than the broader …
During the recent Google Performance Summit, Google announced several changes to Adwords. There was a big emphasis on mobile, and below are the top updates marketers need to know. New Local Search Ads for Google Maps After identifying the increased use of Google Maps for location-related searches, especially on mobile, Google has introduced the next …
Google is working on a new way to make Chromebooks more secure. Lock 'em up Chromebook's can now be unlocked with a PIN, and secured again using a keyboard shortcut. The Quick Lock feature is currently being testing in beta, with a wider roll out expected shortly. Safe and sound The update comes after Google …
Instagram has just passed another milestone: it now boasts over 500,000 advertisers. Half a mil Instagram announced the news in a blog post, adding that the half million figure has doubled in just six months. It also revealed that the top five countries using Instagram for advertising are the US, Australia, UK, Brazil, and Canada. …
The age of Twitter being an uninterrupted flow of unfiltered information is slowly coming to an end. It turns out users are craving more ways to mute and craft the stream. Twitter is listening, and has responded with a brand new button. Thumbs down Select users of Twitter's iOS app can now access an "I …
Facebook continues to furnish Messenger with its vast resources and riches. The latest gifts from above: group chat polls and AI payment suggestions. Pay to play Users can now conduct group polls on everything from where to meet for dinner to who might win the Melbourne Cup. You can also include possible answers, making responses …
Messenger gets Group Polls and new Payment options Read More »
Google Analytics has just released a slew of updates giving marketing deeper insights into their data. Number game The Google Analytics mobile app now features automated insights. These appear in the Assistant screen, and display information that would have previously taken hours to crunch and access. For example, retailers can see which items are most …