While concrete social stats are hard to come by in the Antipodes, Facebook has recently unveiled a bunch of data about Down Under. It turns out we’re really quite keen on Messenger. Pump up the Volume It turns out more than 13 million Aussies are now on Messenger – more than half the country. Significantly, …
You’d have to be living under a rock not to notice that Instagram Stories has been somewhat of a success. Now Stories looks set to expand, as its lifespan just got longer. What a difference a day makes Until now, Stories could only be posted if they were captured in the past 24 hours. Reversing …
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Here’s something that could be of real benefit for brands: a subscription-based model for purchasing promoted tweets. Money in the bank After months of testing, Twitter has launched a self-service ad subscription service (try saying that three times fast) for small to medium sized businesses. The service, called Twitter Promote Mode, lets advertisers automate Twitter …
You can follow everything from dapper dogs to bread face blogs on Instagram. If that’s not enough, you may soon be able to follow hashtags. #Trending In an update that's many a marketers’ digital dream, canny user @Social.pip has spotted a beta test inviting ‘Grammers to follow hashtags. While Instagram’s keeping mum about details, it appears you …
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Looking for a fresh start in the New Year? Once the turkey and Christmas pudding has been digested, consider sprucing up your resume over the break. Indeed, LinkedIn has a new resume wizard to streamline the process. Look at me LinkedIn has teamed up with Microsoft Word to launch Resume Assistant. LinkedIn reckons the integration …
Never one to sit on its laurels regardless of the time of year, Facebook is working on at least two new interesting features over the silly season: Red Envelopes and Breaking News. Red Letter Day? According to Recode, Facebook’s red envelope is a payment service that lets users send money to their friends. Red envelopes …
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Facebook has announced plans of a new system for disclosing groups and companies paying for ads on their platform. The death of “Dark Posts” Ads meant to target specific types of people, while remaining invisible to others, are being brought into the light for anyone to view thanks to Facebook’s new transparency tools. The move …
Snapchat has revealed new data around how location plays a big part in Snaps being shared. At the top of the list: parties. Social spots spur snaps It turns out it’s not merely interesting locales that are driving snap sharing. Art galleries and museums are not nearly as prevalent as parties according to the latest …
Proving the old adage ‘less is more’, it seems Twitter’s recent move to fling open the gates of character limits has fallen flat with users. Muted movements Since allowing tweets to extend to 280 characters in November, new data shows less that 5% of tweets now stray beyond the classic 140-character limit. To be fair, …
Twitter has responded to criticism regarding its role in Russian misinformation campaigns with the establishment of a new centre aimed at clearing the air. Or at least the tweets. Rhetoric of tweets Twitter’s new Advertising Transparency Centre allows users to view all of the ads on the platform, an analysis of their creative and content, …