[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

May 2018

Desktop Chrome learns behaviour, blocks Autoplay

Google Chrome is learning the preferences of users, and beginning to mute annoying autoplay ads -based on your past actions. Smart muting Already offering a similar feature on mobile, Google found users are more likely to close a tabs within six seconds when bombarded by intrusive ads. Google can now learn individual browsing behaviour and …

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How to make the most of Facebook Collection

Facebook wants in on the e-market rush and make it easier to browse and purchase products through their official app. Facebook shopping In their latest endeavour to drive user product discovery and increase sales, the social media network is pushing Facebook Collection and its trappings to give advertisers and edge. To create a “canvas” to …

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Google Assistant Light Years ahead of Competition

Two recent studies are showing that Google Assistant is still outperforming Alexa and Siri when it comes to being the best in the business. The stats have spoken In a recent study performed by Stone Temple Consulting, a sampling of 5000 different queries to various assistants have been tabulated and the results are telling. Google …

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Google’s Advanced Protection adds Apple mobile apps

Google has announced that its Advanced Protection program can now give select Apple apps access to their data and bring enhanced security to the competition. Security of the highest order According to Dario Salic, product manager for Google, the opening of this latest restriction hopes that “any user-facing an increased risk of online attacks enrolls in …

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