Pages is receiving a thorough upgrade that will not only allow new publishing controls, but also add primary country location and Page merge details all within the new Page Info tab. The authority The updates also make it more difficult for admins to promote a Page using fake or compromised accounts. Two-factor authentication protocol will send […]
Facebook Pages adds new Publishing Authorisations Read More »
Google’s freemium analytics product, Data Studio, is getting a few new capabilities that could help you consolidate key information more quickly and easily. Gallery on the go Data Studio has unveiled three new features: a report gallery, data blending, and a one-click explorer. The report gallery may be the most broadly useful new . It’s
Google gets it together in Data Studio Read More »
It's about to get a whole lot easier for users wanting to achieve a particular goal with a bit of community guidance thanks to Facebook’s new Mentorship Groups. Padawan Last year Facebook successfully piloted Mentorship through Groups, testing with particular interest groups. Success stories like that of Mama Dragons, a support mother group for members of
Mentors connect in Facebook Groups Read More »
Google generally sells its reach for desktop and mobile, but they’re increasingly keen to let us all know about their ad penetration on TV screens too. Going smart Over the last year, impressions of Google ads served to smart TVs increased by more than 80%. During the same period, ads delivered to mobile apps grew by
Google Ad Manager’s Smart TV numbers, and more Read More »
After a long developer lead-in and extended public beta testing, Google is unveiling the ninth iteration of their mobile OS: Android 9 Pie. First served Publicly launched as of August, Android 9 initial roll-out prioritises Google’s own Pixel phones, who will get the stock Pie experiences within weeks. A few other manufacturers are likely to
Martech Mashup: Dive into Android 9 Pie, Pixel first Read More »
Snapchat has announced the development of a private marketplace for advertisers, which could bring brands to publishers for potential ad revenue. On the agenda Advertisers are now able to book advertisement space within specific channels and shows created by publishers and their ad partners. Publishing partners on the new self serve ad platform already include
Snapchat opens Discover Shows to Ads Read More »
Snapchat has launched their new pilot program Snapchat Storytellers which is meant to test the waters on courting influencers and bringing big brands to the business. Money and content The pilot is partnering brands with five of Snapchat’s strongest content makers, including Cyrene Q, Mplatco, and Shonduras. Theses Snap-celebs will appear in ads for Discover and Stories,
Snapchat Storytellers get Ad Backing Read More »
Pinterest is approaching its $1 billion mark in ad revenue as it rolls toward 2019. Money is a good thing Critics were skeptical of Pinterest’s pricey private market valuation, but now Pinterest is having unmitigated success through mobile ads as it becomes the go-to spot for fashion and beauty. Investors are beginning to salivate with
Pinterest reaches $1 billion in Ad Sales Read More »
Facebook and Instagram are rolling out new tools to help users navigate and use their time more efficiently over their respective apps. New Arrivals The tools for both apps promise new daily reminders, increased notification control, and an easy to use activity dashboard, according to the latest announcement. Facebook wants very much to be seen
Better Time Management from Facebook Read More »
As contactless instore purchases become more the standard, experts are predicting Apple will take the lead. Plentiful fruits In the not-too-distant future, among debit, credit, and mobile transaction (like Google Pay and Samsung Pay) 50% of contactless device purchases will be Apple, according to Juniper Research. Due to Apple Pay’s wallet being included with iPhone
By 2020 Half of Tap Purchases will be Apple Pay Read More »