[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

September 2018

Facebook Post sees Social Worker Fired

A UK social worker has been let go for having made unflattering remarks about “nightmare parents” on Facebook. Facebook faux pas North East Lincolnshire Council had been employing Joanne Thomas through a social work agency when she posted complaints about “nightmare parents and demonic children” and was swiftly fired. The worker had allegedly referred to …

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Australian Email Benchmark Report 2018

The 2018 Australian Email Benchmark inaugural report has been developed by Australian email specialist The Orchard Agency in partnership with online business publication SmartCompany to assess the current and future state of email marketing. The report is based on a major research study that surveyed 400+ Australian businesses of multiple sizes across a range of …

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Facebook signs Spanish Football exclusive

Facebook has finalised a deal that will make them the sole coverage provider to specific nations for the next three years. Football for the people Facebook has recently bartered an unprecedented deal that will make them the exclusive provider of La Liga to viewers of Afghanistan, Bangladesh, Bhutan, Nepal, The Maldives, Sri Lanka and Pakistan. …

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L’Oreal wants you to try Virtual Make Up

Facebook and L’Oreal are working on a new filter that will let users 'wear' make up before they buy. Simulated Cosmetics In what is essentially make up samples through augmented reality, L’Oreal is leading the charge in allowing consumers to not just visualise but actually see makeup results in real-time. L’Oreal says it's partnering with …

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LinkedIn goes Real-Time, for Real

Amongst LinkedIn’s handy daily tips, the platform is sharing its best practices when it comes to connecting with Active Status users. Strike when the iron is…green! “Knowing the right time to reach out is key,” according to LinkedIn Communications Specialist Julie Inouye, “so make sure your connections are available and active on LinkedIn when sending a note.” …

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