Touted as an Australian first, Kleenex Cottonelle Australia’s Pin to Make a Difference campaign harnesses Pinterest’s unique female appeal to get mums sharing eco-friendly tips.
Kleenex Cottonelle takes to Pinterest for an Aussie first Read More »
Blackberry has staged protests and sent mysterious letters in an activation campaign which is scheduled to be revealed on Monday.
Blackberry schedules a wake up call for Monday Read More »
SMK looks at how new technology and savvy PR made Barbie’s Dream Closet a reality.
Barbie opens her closet to her biggest fans Read More »
Yelp Director of Marketing Laura Nestler shares how the online review site and community combats trolls.
Facebook has launched a new ‘Offers’ feature allowing businesses to deliver deals directly to their brand’s page and to the News Feeds of their subscribed users.
Claudio Pannuzio discusses the ‘social’ in social media.
The Secret to Social Media Success: Be Social Read More »
Laura Nestler joined Yelp in 2007 in Portland and has since set up Yelp in London and Australia. She speaks with SMK about her journey.
Expert profile: Yelp Marketing Director Laura Nestler Read More »
Six months into Red Cross Australa’s ‘Target Nuclear Weapons’ campaign, SMK looks at the work behind the campaign, which seems destined to reach one million people this year.
Red Cross Australia targets nuclear weapons Read More »
The recently released Victorian Public Transport app has received over 2,200 ratings in the app store, equating to a measly 1.5 stars.
Few on board with updated public transport app Read More »
Search visualised and brought to life; the technology behind There it is has a multitude of applications.
New technology: There it is Read More »