In a move that should appeal to advertisers, Google has announced a new feature called Ads Creative Studio (ACS). After a successful beta launch last year, it’s now available globally. We know that generic, blanket campaigns don’t pull in the results that personalised adverts do – and the data backs that up. According to Google, …
Google Announces Ads Creative Studio for Rich Personalisation Read More »
Responsive Display Ads (RDA) has been Google’s default display option for advertisers since 2018 but they’ll be getting an upgrade that Google says will double your ad performance. Marketers will now be able to dream up portrait RDAs, which should promise to be a far more effective way to deploy a full-screen mobile campaign. Furthermore, …
Google’s Upgrades Creative For Responsive Display Ads Read More »
Meta has announced a raft of new measures that are designed to improve how small businesses interact with customers, identify leads and close deals. According to its own data, 71% of people want to interact with companies in the same way they talk to their friends. Luckily for Meta, it owns several high-profile messaging platforms, …
According to the latest findings from Insider Intelligence (formerly eMarketer), TikTok is on track to triple its ad revenue this year, surpassing the revenue of Twitter and Snap combined, TikTok’s ad revenue is expected to triple to $11.64 billion from $3.88 billion in 2021, dwarfing Twitter and Snapchat at $5.58 billion and $4.86 billion, respectively. …
TikTok Ads Skyrocket, As It Announces New Pulse Feature Read More »
For Google advertisers in 2022, Performance Max campaigns have loomed large, with Google leaning into campaign automation in a big way. Performance Max is a goal-based campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign across channels like YouTube, Display, Search, Discover, Gmail, and Maps. Performance Max …
Google Offers More Conversions With Latest Performance Max Updates Read More »
TikTok has added another string to marketers’ bows and created a new way to encourage engagement with in-stream ads called Interactive Add-Ons. Interactive Add-Ons incorporate interactive elements to adverts that could tempt viewers to click on your ad. Let’s say you’re a brand that sells beauty products; you could show a video that heavily features …
TikTok Improves Campaign Engagement With New “Add Ons” Read More »
As the war on consumer privacy rages on, Facebook has revamped its ad automation tools to help advertisers better navigate the complicated and fast-moving world of data privacy. Earlier in March, Facebook suggested ways that brands can make the best of ad campaigns. Its best practices focused on areas such as Detailed Targeting Expansions or …
It is not really a stretch to say that social media ads are not currently working as well in March 2022 as they were in March 2021. Facebook ads were dramatically downgraded by Apple’s iOS changes in April 2021, impacting how data is used across the platform. As Apple opted out tens of millions of …
Facebook Offers Ads Guidance For Struggling Businesses Read More »
Anyone who has ever tried to untangle marketing attribution data will know customer journeys are drawn out, convoluted affairs. According to Google, this past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period. To help address this, at the end of last year, …
Google Bets Big on Performance Max Campaigns In 2022 Read More »
TikTok isn’t sleeping. We’re only two months into 2022 but the short-form video app is already looking for ways to maximise business engagement and boost its revenue-earning potential. Now marketers will be able to connect TikTok ads to a native landing page, hosted within the app, that will load quicker than regular mobile pages. A …
TikTok Launches ‘Instant Pages’ In Direct Response Boost Read More »