Instagram has recently updated its approach to how hashtags influence discovery on the platform, marking a shift from showing a “Top Posts” feed to broadening user access to a more comprehensive search results page. The change mirrors the user experience in the Explore section, where various elements such as profiles, audio, places, and Reels related […]
Instagram Updates Hashtag Functionality Offering Discovery Boost Read More »
Threads, Meta’s Twitter-like social media app, continues to show remarkable growth and is making significant strides in the competitive social media landscape. Since its launch, Threads has piggybacked Instagram to rapidly gain users, achieving an impressive milestone of 150 million monthly active users (MAUs), as reported by Meta in April. Mark Zuckerberg, April 2024 “Threads
Instagram Threads Tops 150m Users, Ads To Launch In 2024 Read More »
Meta has announced plans to expand Instagram Creator Marketplace, which will give more brands the ability to search for suitable creators or influencers to work with on marketing campaigns. Instagram’s Creator Marketplace Creator Marketplace was launched in 2022 and initially let brands in the States search and connect with creators based on several criteria, such
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As we begin a new year, marketers will be reviewing content strategies and looking to find areas of improvement. According to a report from Emplifi, uploading more clips to Reels could be one way to get ahead of the competition. The customer engagement platform analysed thousands of brand-owned social media accounts using one of its
[NEW STUDY] Instagram Reels Outperforming TikTok Across Short-form Video Read More »
Instagram has expanded Reminder Ads, which lets users opt in to receive reminders for upcoming events, to include new features to help brands reach a wider audience. Reminder Ads new features Reminder Ads’ new features are: Reminder Ads can now be shown in Stories, which will help to increase visibility and improve ad efficiency through
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Where TikTok leads, Reels will normally follow and so it has proven true… again… as Instagram has confirmed to Tech Crunch that it’s testing 10-minute videos after reverse engineer Alessandro Paluzzi shared some very interesting screenshots. #Instagram is working on the ability to create #Reels up to 10 minutes long 👀 pic.twitter.com/jQTUM9fPsM — Alessandro Paluzzi
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Instagram wants to make it easier for users to create Reels by simplifying template discovery and usage. Now, if you have an idea that you want to turn into a Reel but aren’t sure how, you can discover high-performing clips and copy the format for your own by using Instagram’s Template Browser feature. Instagram Now,
Instagram Reels Upgrades; Expands Video Templates Read More »
Threads has stormed to 150 million downloads faster than any other app – beating the previous fastest, Pokémon GO, by 27 days. It only took six days for Meta’s Twitter rival to reach that milestone and break Pokémon GO’s record – which it held since 2016. It also has nearly 100 million weekly active users,
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Head of Instagram Adam Mosseri has published a new overview of how ranking algorithms work which could help marketers understand how to optimise reach and performance across Instagram. Different strokes for different folks The first thing that social media managers need to understand is that there isn’t one, grand omnipotent algorithm. Instagram consists of a
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Meta has announced that augmented reality (AR) is coming to Reels Ads and Facebook Stories. Facebook’s parent company broke the news at IAB’s NewFront 2023 and said the update will provide “new ways for advertisers to reach customers, increase campaign performance, and measure results with Reels.” A study by Meta showed that AR ads outperformed
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