LinkedIn has released its meaty, 86-page B2B Marketing Benchmark Report that summarises trends and industry shifts that could have an impact on planning for the rest of 2022. The report gathered data from nearly 2,000 (1,954) CMOs, CFOs and senior marketers in the US, UK, Germany, France, India, Australia, Singapore and Brazil. Budgets are on …
[NEW REPORT] LinkedIn Release 2023 Global B2B Marketing Benchmark Read More »
LinkedIn differs from other social media networks in many respects, but not one: video gets the highest engagement rates on the platform. That’s good information for marketers to have – but you know what’s even better? Knowing the specifics that drive engagement and interaction. With that in mind, it is pretty handy that VidMob and …
[NEW STUDY] How To Create High-Performing LinkedIn Video Ads Read More »
LinkedIn has expanded its interest ads targeting by adding over 120 new Product interest options and a range of new Service interest targeting categories to help marketers to hit the right audience. LinkedIn has expanded its interest targeting LinkedIn Ads Blog “We’ve broadened our interest targeting offering to include 20+ new service interest attributes and …
LinkedIn Expands Campaign Targeting, Offering Interest Deep Dive Read More »
LinkedIn’s Newsletter feature has grown from strength to strength since it was introduced (for example, newsletter creation has grown 10x year-over-year). The feature is a popular way for brands, marketers and creators to connect on the platform and could help marketers improve their outreach, especially since LinkedIn announced five new content marketing updates. Stay with …
LinkedIn Expands Newsletter Offering In New Content Marketing Boost Read More »
As we kick off 2023, LinkedIn has shared a few product updates and given a little insight into what users can expect throughout the year ahead. 2022 was an excellent year for the platform, which experienced record levels of community growth and engagement. Among them was the 4x year-on-year growth in newsletter subscriptions and a …
LinkedIn Outlines 2023 Search & Content Marketing Tools Read More »
LinkedIn has announced upgrades to its lead generation forms, ad testing, group targeting and machine learning systems. Improved Lead Gen Forms Let’s get things started with lead generation. According to LinkedIn, “your lead lists are about to become even more actionable”. The reason? An update that pre-fills a member’s business domain email address instead of …
LinkedIn has new features for marketers to get to grips with, including an upgrade for Newsletter, updated Competitor Analytics and new tools for Product Pages. First up – the upgraded Competitor Analytics dashboard. LinkedIn says it will help brands understand what competitors are up to. The updates are: The ability to track follower growth, recent …
LinkedIn Upgrades Competitor Analytics, Newsletters and Product Pages Read More »
In the face of some nervous glances at economic forecasts for 2023, LinkedIn has released new tools that provide deeper insight to help marketers measure success and ensure that budgets aren’t restricted by nervous bosses. Gyanda Sachdeva, Vice President, Product Management, LinkedIn “While 78% of marketing leaders believe maintaining or increasing spend will accelerate their …
LinkedIn Releases Bumper Suite Of New Marketing Tools, Updates & Insights Read More »
LinkedIn has announced three new ad tools to help you make the most from your campaigns on the platform. Documents ads, offline conversation data integration and an exciting new Media Library should be available to marketers and advertisers moving forward. The newest and shiniest of the updates is Document Ads. Document Ads let brands advertise …
LinkedIn Launches New “Document Ads” For Lead Generation & Content Marketing Read More »
LinkedIn search hasn’t always delivered the content that users were hoping to see, but with a new overhaul that could be a thing of the past. Its techies have been busy over the winter and created a new search experience that should help deliver better and more relevant results. How has LinkedIn refined its search …
LinkedIn Offers Content Marketing Boost With Improved Search Results Read More »